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Blog Commenting The Right Way

Posted by sam on December 18th, 2009 View Comments
Posted in Social Media |

Surely, you have heard of how posting all kinds of content can get traffic for your blog and contribute to link popularity. As an established rule in SEO, search engines love content. High quality and relevant content guarantees a string of readers or blog followers who are interpreted as authority by search engines. The more authoritative a site is viewed, the higher value the search engine attributes to a page. This explains why many business owners hire a link building company or subscribe to link building service in order to develop quality and relevant content for link popularity. In addition to creating useful content, there are several link building tactics that prevail when it comes to building link popularity for your site.

One of them is blog commenting. Exactly how it contributes to link popularity and what blog owners can do to maximize this tactic is what this article is all about. In the past, the use of blog commenting in getting free links was obvious. People get instant inbound links just by leaving comments on a particular blog entry. Once they post something on the comment field, they leave a name and a URL, and voila, an instant backlink. In the interest of fair play, there is now a “right” and “wrong” way to comment on blogs.

While some of the comments may be legitimate engagements on an issue presented by the weblog owner, some do it purely to get some link juice and hopefully, a boost in their site’s link popularity. As the search engine ranking methods evolved and SEO techniques moderated, many blogs now utilize the nofollow feature to ensure that inbound links from comments are not unjustly rewarded by the search engines. Of course, genuine expressions of opinion should be valued higher as opposed to comments solely made for the purpose of getting free links.

Effective commenting requires honesty and sincerity. When you leave two-word comments such as “I agree” or “Nice post” followed by your URL, this is blatant hunting for link juice. Your post will end up getting deleted by the weblog owner. Effective comments include personal opinions, a related experience, tips, or some interesting facts that are connected with the discussion. Comment this way and you may end up getting a link pointed to your site. Lengthy posts must also be avoided.

Blog comments build traffic. Despite the nofollow feature, blog comments are still a great way to get some exposure for your site and direct traffic toward you. When you post quality comments on high-traffic nofollow blogs, it can increase your chances of having some of that traffic trickle down to your site.

With these in mind, there are a few rules to observe when considering blog comments as a link building method.

  1. Never spam. Spamming the blogs is a definite no-no. Such a display of unprofessional behavior is likely to get your comments deleted. Any link building effort using spam is doomed to fail.
  2. Avoid mass commenting. Posting one comment each on several posts in a single website will be interpreted by search engines as link spamming. Link spamming hurts your link popularity. Although your comments may be useful and relevant to the topic at hand, you run the risk of being booted out or banned by the search engines.
  3. Do not repeat comments on blogs. Posting the same comments on many blogs will get them deleted.
  4. Give comments that are valuable to the post. Comments can only be effective if they support the content on the blog entry. Post something constructive such as a narrative, findings on a similar topic, an elaboration, or some tips. In addition, it is important for blog commentators to post something that is free or errors in grammar, spelling, or unethical language.
  5. Be prudent. There is a place for everything in the blog. Never input your URL on the comment field. There is a field for the URL. Similarly, do not use keywords on the Name field.
  6. Circulate. Just like discussions offline, online forums such as blogs are a great way to interact with people and build networks. Effective commenting in order to gain some link popularity also requires that you circulate. Engage the blog owner, as well as other commentators, when you post comments.

Blog commenting can only be an effective link building tactic if done the right way, meaning that is it used in the manner it was originally designed. First and foremost, comments are a way of promoting free expression. Blog owners post content in the hope of getting readers’ insight, ideas, and suggestions. Quality comments are deemed valuable, and blog owners reciprocate that by giving a link back. Just like in the offline world, effective comments are those that are honest, relevant, sensible, and constructive.

Any link building campaign that aims to use blog commenting to build link popularity should take the rules associated with this tactic seriously. It is important to understand that comments are a fringe benefit. There is a great deal of difference in commenting blogs for the sole purpose of link building from a sincere articulation of opinion. The latter has more value in terms of interaction and probability of getting an inbound link. When inputting something on the comment field, the aim should be to contribute to the discussion. Getting a backlink out of it is a perk to the practice itself.

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This entry was posted on Friday, December 18th, 2009 at 9:50 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Thanks for the recommendation but the moment, I’m quite content with Wp-Spam Free especially since it comes with an easy to set-up contact form
  • Just came and read, this is wow! I was seek from many blogs, but here is the best, I love it.
  • I read somewhere else on this website to use keywords for your name field. Which is right? Do you still get the link juice if you just use your real name?
  • nice worl
  • O super :d. Thanks for this .
  • 20_Will_Gibbs_46
    Comments posting, indeed, entails much freedom of expression on the web in that seo has considered it to be as one of the many effective venues in building links for client companies to expose them and their products and services to their target markets. However, many link building activities has been abusing that freedom of expression where they just drop a link without establishing a clear-cut context for the write-up. Owners and moderators alike much wanted us to contribute to the readability of posts by way of giving back sensible reflections on the discussion. It's really been good to have come across your article and be reminded of an effective way to speak comments with all "honesty and sincerity" and I really appreciate this learning from you. It reminds me of my good seo service provider which is Orange County SEO that has been helping my company in our years of operation to promote it in such a respective manner. You can check the link I've provided to see more of them.
  • informative page ... its a valuable information and a great blog too read got too know things which wasn't known... thanks
  • iacquire
    Thanks!
  • Great tips. Thanks for this. I agree that blog commenting is important but should be done very carefully as to not be tagged as spam.
  • The ability for people to rise quickly in rankings on Google and Bing by posting on social media sites and linking between social sites for relevance is only one way people are now gaming the system.
  • Looking for Backlinks for a New Website in Australia.
    Thanks Joseph
  • This is a real good how to for someone new to comment leaving or new to blogging. This like this should be the rule but they are more often the exception. I am not sure about the how's of traffic... I just like getting genuine feedback and to get genuine feedback consistently it requires that you give it consistently to others... That is a great rule I see in blogging long term the blogs that get the best comments GIVE the best comments.

    Thank you for sharing

    Kindest regards,
    Tom Bailey
  • Thank you for great link building tips. Link building process should be well thought. Not all the sites are worth to get links from. Links from bad sites will most likely hurt the website’s reputation. I’ve been doing some SEO for our company’s website and I used the directory submission, article submission and blog commenting most. With the use of automatic submission tools, directory submission, article submission and blog commenting are made quick and easy. Yes, writing articles requires time and efforts, but it’s possible to hire a writer to create the articles if one is not good at writing.
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