Posted by sam on January 1st, 2010
Posted in Reciprocal Linking, Social Media |
Successfully maneuvering the dog-eat-dog world of link building takes a blogger with an eye for opportunity. Link building companies know the tricks of the trade, but what a number of bloggers fail to realize, is that they have the power to start working on this as well. Therein lies one of the most amazing things about the online community – an individual’s voice can be as loud as he shapes it to be through link building popularity. When link building for blogs, content has been declared “The King” when it comes to this industry, but for it to rule, the site requires a number of strategies to improve its following:
- Back link analysis on one’s benchmarks and competing sites. No blog is an island; choosing the right blogs to be linked to on their blog roll and vice-versa is a must. Contribution writing for good causes and nonprofit organizations often dedicate links in their donor pages as well. Another proven tactic in improving a blog’s search viability is through link baiting. As another link building service, this helps generate traffic to a blog by showing how it can be a win-win situation for both the blogger and the interested webmasters.
- Submitting to press release distribution sites. The basic rule is to include the blog’s URL whenever possible and proper: articles that prove useful and re-blog worthy, author profiles for guest writing exposures, social media site biographies, content sponsorships and so much more.
- Using connections to get the client on mainstream media. Whenever involving other parties (be it blogs, websites, press hubs) through cross sharing content, sponsored writing and exchanging links, the standard of quality writing should be raised higher. Nothing is more damaging to a relationship than obvious self-serving articles that prove to be non-beneficial to the other partner. Think of everyone in your online network as a professional partner – which is why a simple “thank you” recognition is a given as well.
Tags: blogs, link building company, link campaign, link popularity, SEO - Search Engine Optimization, traffic
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on Friday, January 1st, 2010 at 6:03 pm and is filed under Reciprocal Linking, Social Media.
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