Link Building.net

Posted by sam on February 23rd, 2010 View Comments
Posted in Link Bait |

With the virtual world expanding at exponential rates, your competitive advantage can be shaped by several factors. However, nothing will come close to the difference knowing/revisiting your core competency makes. This, after all, goes hand in hand being an expert when it comes to your own industry and target market. For anyone trying to go niche—whether as the entire company’s identity, for only a specific line or two’s branding, even in terms of marketing channels only—awareness is critically step 1. The following outline details the routes to supreme awareness in aligning your company in their niche market:

Self-Awareness

1. Look at the range of tools you already have: are you SEO- and SMO-friendly? With the different forms of linkbaiting, hooks, and media available, which direction is best-suited to your capabilities and branding strategy?
2. There is always room for providing compelling content — whether it involves translating confounding concepts into a practical and comprehensive resource, or its opposite, expounding on a vague point by giving more examples and
3. Play your strengths to your advantage — as a newbie with a refreshing perspective, a fairly well-known resource building a considerable reputation, or an authority that is going for the big time.

Audience-Awareness

1. Who are you trying to get on-board and why? Although they are all essentially part of a globally expanded word-of-mouth campaign, your niche’s bloggers, and social media network active community members and industry watchers are sought for specialized expertise.
2. Don’t bite off more than you can chew. Consider targeting second-tier bloggers first (those that show great potential in creating a strong voice in the field) not necessarily going right ahead for the big fish.
3. To get you started, why not use your own networks? This is entirely different from, say—God forbid!—requiring your friends to click a hosted ad on your blog every 15mins. Without resorting to anything that is likely to get you banned, your personal network will likely be more open to actively promoting your work.
4. Never underestimate the power of language — it defines your relationship with your readers in so many ways. Only those who truly know their readers can get away with using their industry/community-specific terms without sounding like someone who’s trying too hard to fit in. Understand and learn first before jumping in with all the jargon and memes.

Industry-Awareness

1. Why make the same mistakes everybody else is making at the beginning? This seems all the more foolish, given how information is quite literally at your fingertips. Observe and analyze successful/failing examples of what you’re trying to achieve and how you were planning to achieve it.
2. Be in the know. You may not necessarily be the very first one to broadcast juicy news, but make it a point to cover all the major developments – even if it’s just to give a review or helpful hindsight.
3. If possibly (and there are only a handful of things that are not) try to always test market prior to major changes in your strategy. Keeping an ear on the ground will make you go a long way.

Tags: Link Bait, link building company, link campaign, link popularity, seo

This entry was posted on Tuesday, February 23rd, 2010 at 6:00 am and is filed under Link Bait. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.