Posted by sam on February 26th, 2010
Posted in Link Bait |
There are so many ways to create business-altering opportunities through link baiting, and about just as much ways to make mistakes that greatly backfire. There are so many tactics circulating out there, make sure you know the ones that will successfully stick and secure your goals. Several things to look out for enumerated below may appear to be common-sensical, but one would be surprised how often these are repeatedly committed by online marketers — newbies and veterans alike. Make sure you aren't getting your marketing lines tangled up. Here are a few tips to add to your tackle box in order to succeed in link baiting tactics.
On the headlines:
- Creating misleading hype that is only loosely connected to the content.
- Headlines that have content considered “fine print.” Worst case in point: promising to give a certain number of pointers or promoting the participation of a particular guest blogger, only to indicate at the bottom of the article that the remaining steps or the actual guest’s blog post can only be read in a different upcoming article.
- The headline when used effectively, can be a powerful hook in itself. Poorly conceptualized titles can waste what would have been a well-written article.
On the content topic:
- Nobody likes a perpetual ranter who completely misses the point (if there was one to make in the first place). Articles that seek to win hits by being scandalous or antagonistic without any real reason are only inviting trouble. Sure, an initial spur would increase visits, but if there’s no real value, return readers are not very likely.
- Copy-pasted articles, whether literally committing plagiarism or continuously recycling ideas, are a surefire way of being forgotten in the long run. Any bet for link baiting must have some aspect of “freshness.”
- Many have written about carefully choosing hooks for link baiting. Read up on those. Not using them is a mistake that can easily be amended.
On the article quality:
- It is an insult to your readers to present them with a clearly unedited article – rushed/illogical flow of ideas, grammatical mistakes, typographical errors, broken links — all indicate sloppy work which likely translates to sloppy content as well.
- Never underestimate the importance of the visual/design impact of the article. Cluttered, difficult to read pages are more than likely to discourage readers.
- Give credit where credit is due. Citing references is the most basic application of this.
- Not speaking the target audience’s language means a missed point of connection. (Jargon – its abuse or inadequate use can both be the weakest points of the article.)
- Link spamming – anything with “spamming” involved is a no-no for anyone planning on being successful with link baiting.
Tags: link baiting, link building company, link campaign, link popularity, seo
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