Posted by on March 3rd, 2010 View Comments
Posted in Link Bait |
It’s likely the term “baiting” that gives the wrong impression when it comes to referring to an online presence building technique that simply involves writing such compelling content that people are drawn to it. However, when one thinks about it, link baiting is as basic as both SEO and SMO can get — nothing sinister or deviously deceiving to it at all. Then again, confusion on the proper use of the term has doubtless led many to mislabel it as a black hat method. One of the more appropriate descriptions of link baiting is that of www.seomoz.org. The site describes the term as creating “link-worthy, linkerati-targeted content.” In other words, it involves setting a standard of quality that does not only seek to promote a certain product/brand/campaign-in-your-face. Instead, it provides what any reader (who is a potential customer or influencer) is looking for — value. This entails content that is informative, accurate, relevant, updated, and insightful. As much as it is important to provide the latest developments, it is also vital to present the basic principles of the subject matter. Specialization in a field of interest also aids in establishing a credible reputation to make whatever linkbait you produce a resource worth viewing. In an article on this method, several particular “hooks” were enumerated by the writer as an effective means of catching people’s attention.
