Posted by sam on March 6th, 2010
Posted in Miscellaneous |
If even the dictionary takes the matter of recognizing the word “Twitter” seriously — then you probably should, too. Right on the tails of the SEO industry is the concept of Social Media Optimization — making your online communication materials easier to immediately share among your audience’s networks. An important tenet of SMO is to know which tool would be most effective to use for achieving the end goal, regardless of whether the aim is to influence a particular demographic, harness the unique potential of “crowdsourcing,” or to get direct feedback on your newest project. Therefore, at the very least a familiarity with the following online behemoths would be the best place to start.
- Micro-blogging. Even the already established publication, The Guardian, made the revolutionary move to be exclusively found on Twitter (after 188 years of being on print). The micro-blogging site represents some of the best things about the World Wide Web —- literally up-to-the-minute-news, social and professional networking, niche insights, and domino-effect information broadcasting. All those features — in 140 characters or less. Other micro-blogging sites include Tumblr, Plurk, and Squeelr.
- Video Sharing. After the success of YouTube, which can only be described as phenomenal, video sharing has become an important player in SMO. In tri-media, TV advertisements cost tons of money, whereas a video uploaded on YouTube can generate impressive hits for virtually no cost comparison. An interesting video with good reviews and ratings can singlehandedly lead to swift traffic swelling to your site. To help give your videos a push, consider the channel profile, the keywords/tags used, even the very title of the video.
- Picture Sharing. As cliché as it may sound, a picture paints a thousand words. And as a number of psychologists have employed over the years — an image can affect one’s disposition. At the forefront of this would be the Yahoo-owned Flickr, which Technorati is also affiliated with. As characteristic of the most successful social networking sites, their communities are very involved. For those involved with online marketing, the site’s link embedding capabilities, comment subscription for ease of response, affordable annual Pro membership, and good privacy options, Flickr has understandably become quite the choice.
- Social Bookmarking. Del.icio.us, Digg, Stumbleupon, and Technorati are sites that help collect, play up, distribute content online (so as to diminish the impending threat of information overload on netizens). Article tagging, link sharing, keeping on top of the hottest items online, and browsing by user tags all define in SMO. Del.icio.us, for one, has over 4 millions who have collectively bookmarked over 100 million web pages. Amongst social bookmarking users are the sought after bloggers, for whom using some variation of “add this to ” is almost reflexive.
Tags: link building company, link campaign, link popularity, SEO - Search Engine Optimization, smo, social media optimization, stumbleupon
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