Posted by sam on April 8th, 2010
Posted in One-Way Linking |
One of the most popular link building methods is one way link building. One way links are hyperlinks that take readers or visitors from one website to another for further reading without any reciprocal link back to the original website. One way links can also be called incoming links or inbound links. Many SEO businesses and analysts have deemed one way links as one of the effective strategies to increase one’s page rankings and optimize search engine exposure. Search engines like Google also consider one way links as more organic than other search engine optimization techniques, making them must-haves for any web developer.
Why use one way links?
The usage of one way links is beneficial as, more often than not, links of this type are regarded as votes of confidence on the quality of your site; one way links can be similar to saying that the website being linked into is highly recommended. As they will make your site more credible from the perspective of search engines, your site’s ranking and reputation will improve, improving your traffic. Moreover, permanent inbound links are special in that they differ from paid links. Google and other search engine rankings give more weight to the former than the latter. Investing in quality one way links will take a business further in search engine rankings than any other links could.
How to acquire one way links?
With the importance that one way links’ role play in succeeding in the search engine rankings, many web developers have come up with different ways to acquire high-quality and authority links in popular websites.
Here are some tips in bagging those valuable one way links:
- Giving out interviews: The goal for every web developer is to get their sites linked to by other quality websites, preferably ones that are higher in ranking and that have the same customer base as that of the developer’s. One way of acquiring all of these in one go is to conduct interviews with other websites. Conducting interviews is one of the most natural ways of contacting a desired website and being linked by them. Developers can choose from a variety of ways to give out interviews like audio interviews in webinars, web conferences, podcasts or online radio shows. Any of these mediums will do. The critical part is the presentation of one’s website in order to spark interest among those interviewing the developer. If the interviewer or host is impressed enough, they will mention the website on their own blogs or shows, which will result in instant one way links for the developer.There are also the text interviews in which developers can answer a series of questions that can then be posted on the interviewer’s site together with the link directing readers to the interviewee’s own home page.
- Strike a deal and guest blog: While interviews are one of the easiest ways to getting inbound links, an even better alternative would be to write blog entries for another website. This is called guest blogging. Being the primary author of the content, one can pretty much decide every link that he wants to get into the blogs. The developer can request the host site to insert a link that directs readers back to his own webpage and he can also choose the keywords that he wants optimized. The choice of pages that can be linked into and the anchor texts in those links is also up to the guest blogger. All this while establishing and indirectly marketing one’s website in a customer base that is similar to the author/developer’s target market.
- Going around the web and marketing one’s articles: Given their prominence and reputation, directories like Google, the Open Directory Project, and Yahoo! are great places to be marketing one’s articles around. Like guest blogging, everything is basically in the hands of the content writer. This gives him the freedom to write about what he wants to write about. It also gives him the liberty to target those websites that he wants a link from.Marketing an article helps boost your site’s rank especially when it gains popularity among the directory participants. This SEO technique is also a great way to be syndicated around the web since one can get published in numerous websites resulting in numerous quality inbound links.
- Linking through testimonials or reviews: Most websites do not give out links no matter how strong or how good the quality of one’s web page may be. Internal pages within the website though may offer a glimmer of hope to web developers. While it may be hard to get an inbound link from an authority site, website developers can get creative by getting links from within the authority website’s pages through testimonials or reviews. One can leave a comment on the site’s testimonial section which can then be linked back one’s website where a full review of the product or service is present. Looking for merchants that link out to reviews, links into testimonials or their own blogs is beneficial to increasing authority inbound links back to one’s own web site.
- Open Directory Project (ODP) or DMOZ Though difficult, people can still manage to get one way links by registering and submitting their websites to the Open Directory Project site (aka the DMOZ Web Directory). Getting approved by this directory means that quality content is found on one’s website which will in turn result in several quality inbound links back to the owner’s web site.
- Using the power of social networking sites: What better and easier way to link and reach one’s target customers than to link into some of the most popular social networking sites in the world like Facebook and MySpace? With the importance and popularity of social networking sites soaring in the past few years, it is imperative for blogs or web sites today to include social bookmarking into their websites. This is considered the easiest way to obtain one way links into one’s webpage. Developers can also set up their own Facebook or other social networking accounts so they can easily reach out to their fans or target customers, as many of today’s famous companies do. One advice though is to link to other domains also and not saturate the account with links that point to the owner’s blog or webpage.
- Throw out some cash and invest in paid links: This may be considered as one of the last options in link building. Though not popular among bloggers and web developers, acquiring paid links is a quick way to get links. A caveat one should be aware of however is that search engines follow stringent standards when it comes to growing a reputation naturally — they tend to dismiss or even lower the ranking of websites who pay brokers for inbound links. However, acquiring permanent inbound links is better than obtaining various temporary links. Paying freelancers to write articles that can link back to the owner’s website is another way of efficiently acquiring paid inbound links. The trick is to give the writers greater leeway in what to write about. The idea here is not only to buy inbound links but also to get greater link variation and generating a buzz for your site. Don’t buy text links as search engines can easily detect them. True, going for paid links is a risky avenue but if one is smart and savvy in acquiring and paying for inbound links, he or she can get away even by going the quick way of getting links.
The Great Benefits of One Way Link Building All in all, link building should be all about driving customer traffic and selling the product to the intended customers. While this may be a very long and tedious process, investing and carefully acquiring links reap significant rewards if done successfully. Aside from all the tips that developers or bloggers can do to build up their link popularity, the best way to acquire quality inbound links is to write and offer great content. No matter what technique one applies, there is no better way in getting trustworthy inbound links than to supply great articles.
Tags: link building company, link building service, link popularity, One-Way Linking, Paid Link Building
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