Link Building Services Company including Tools and Expert Help

Posted by sam on May 29th, 2010 View Comments
Posted in Articles, Press Releases, SEO - Search Engine Optimization |

Articles and web content are the blood and life of the whole search engine optimization process. Unique and well-made web articles determine a website’s relevance and ranking in the eyes of the various search engines around the World Wide Web. The Internet’s most prominent search engines make it a point to give their customers the most relevant hits on their searches, prompting website owners to deliver the most concise, most informative and/or intriguing content to their following. One of the main problems that can hinder a website’s ascent to the top of the search engine rankings is the issue of duplicate content. Duplicate content, in its most basic definition, means any content (articles, testimonials, pictures, videos, etc) that can also be found on a separate website. This is so even if both pages belong to the same web site. Many developers have continuously had the misfortune of their pages not being indexed by search engines because they had detected some content that is also present on another page.

Why SEOs are meticulous about Duplicate Content Search engines are designed to provide the most relevant results to their searchers. Google got its name and achieved success by mastering this art of web searching. Many search engines before have not yet figured out a way to fully filter content and post relevant ones for their visitors. Today, search engines have developed tools and filters that catch and remove web pages that have duplicate content in them. This method keeps the search results relevant and clean. This setup though, poses a problem for web developers. With search engines automatically eliminating web pages that they deem to be redundant, web developers might initially be oblivious that search engines aren’t giving weight to several of their web pages. Many web developers are just surprised to see that some of their pages are not indexed by search engines mainly because of duplicate content. What makes it even more complicated is the fact that web content today is not only confined to text articles; it also comprises pictures, videos, PDF and other files that one may not suspect of being duplicated.

Reasons for Content Duplication While duplicate content may not be avoided all the time, some web developers have nurtured the habit of deliberately duplicating content in the assumption that search engine algorithms won’t be able to detect the copies. There are several reasons why many developers fall into this bad habit of duplicating content. This includes:

• better positioning in search engine results
• multiple listings in search engine indexes and
• increased keyword density due to the duplicated content.

On the other side of the coin, some web developers do unwittingly commit duplication mistakes because of underdeveloped websites, mismanagement of web content or duplication through affiliate websites. Some affiliate websites post similar web content in their pages that are present in the original site. Fortunately (or unfortunately for those who deliberately post duplicate content), search engine developers have developed algorithms to identify redundant content, presenting search engine users with streamlined search results and providing web developers food for thought on how to properly play the SEO game.

Types of Duplicate Content

1. Recycled Content: This is a basic example of duplicate content. This is where a writer, blogger or developer posts a unique and original content online only to use it again (maybe with some added paragraphs or sentences), and post it in another web page. Search engines have a very keen eye in finding these.
2. Published Article Duplication: This is especially true for writers who submit their original articles to web and article directories. Many web developers submit articles to these sites, in the hopes of gaining exposure for their content. The directories typically don’t charge for submissions, making them more appealing to website owners.
3. Web Page Duplication: As has been said earlier, duplicated content is not only confined to text articles but also includes other types of files and even web page styles. Search engines sometimes erroneously consider websites with similar lay-outs as duplicate content and exclude them from their search results. This is common with affiliate websites, which are usually patterned to look similar to the original website.
4. Paraphrased Content: Many web developers post similar content with just a few added sentences or words. Search engine developers, however, already know of this tactic and have already created algorithms that exclude these in search engine results.
5. Other Media Files: Search engines have now developed several ways to find duplicate content in all its varied forms including videos, images, and PDF files. Though not as reliable as the ones used in detecting duplicated text content, the technology is developing and in time will be as reliable in detecting other duplicated media as the ones being used with text articles.

Eliminating Duplicated Content Publishing purely original content is still the best way to avoid duplicating content and being blacklisted in search engine result pages. Although resources are always needed in producing relevant articles, make sure that the majority of the views you expound on are unique with resources being there just for reference purposes. It also helps to make a clear resource box for your published articles — if you are using someone else’s article, make sure to properly cite sources and also add your own ideas to spice up the content. Developers can also pull one trick under the search engines by choosing which pages they want to appear in the search results page. Developers can do this by utilizing robots.txt files on the files that they want the search engines to omit. In this way, developers can be assured that the pages they are marketing will be the ones that will come up in search results.

Using 301 Redirects 301 redirects is an SEO tool that effectively eliminates the problem of duplicated content by pointing search engines to the original web page where the content was originally posted. In basic terms, 301 redirects are like tour guides that ensure developers that the original webpage will be the one that will appear in search engine result pages. Applying all of these strategies will lessen the possibility of having duplicate content. It will also ensure that the web pages you worked hard for will gain customer traffic and the search engine attention that they deserve.

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Tags: 301, article submission, link building company, link building service, link popularity, Paid Link Building

This entry was posted on Saturday, May 29th, 2010 at 9:00 am and is filed under Articles, Press Releases, SEO - Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.