Applications for Businesses in Facebook
Posted by on June 1st, 2010 View Comments
Posted in Social Media, Social Network |
Link building has gone a very long way since the Internet boomed during the late 90s. Before, building link popularity was particularly tedious what with all the directory submissions, article postings, and other long processes that web developers followed just so they can boost the visibility of their web sites.
Social Media’s Influence Social Media has been one of the most important and influential Internet developments that have greatly advanced the playing field with regards to building link popularity today. What with the plethora of social networking sites in the Web, more and more people are logging into the Internet, using it as a tool to connect with friends and meet new people. Together with this, Internet marketing has boomed and the market continuously has continuously expanded at an exponential rate.
Facebook for Businesses Facebook is one of the more popular social networking sites in the web today. With millions of individuals already having their individual Facebook accounts, businesses have followed suit in order to promote their products and websites to millions of potential customers. A caveat though: picking out specific apps for a Facebook web page has become a very tricky process, what with the myriad applications available for businesses to use in their Facebook pages. Some apps can promote certain business types effectively while some serve only as distractions and might even drive customers away.
Apps best suited for any Business in Facebook For any business, choosing what is best among the many options out there is always paramount. Same is true even with just choosing the perfect app to place in a Facebook business page.
Here are some of the best Facebook applications for businesses classified by the function that they play:
- For Content and Blog Promotion
- “Networked Blogs App” is an app that lists everything that the page owner reads and recommends to his customers. It shows up in the owner’s profile and displays the latest interesting blogs and articles that the owner has read. This particular application is a good avenue for promoting other blogs and websites to your customers.
- “Notes” is a default app found in anyone’s Facebook profile page. It is basically an RSS feed that shows websites you have fed into it. It also shows your friend’s feeds. It automatically updates whenever the profile owner logs into his account.
- “Social RSS” is the same as Notes in terms of function.
- “Simplaris BlogCast” provides a very simple way to feed articles into any RSS. It displays the title of any posts made and a link directing readers to it in your RSS feeds.
- “Blog RSS Feed Reader” integrates a blog into a Facebook page.
- Business Promotion
- “My Business Blinkweb” makes use of your connections in spreading the word about your business. It turns your friends into advertising channels as it will show your business page in their profiles.
- “Define Me” is something like a testimonial page for your business page. It displays words and statements from your customers with regards to how they view and how they are satisfied with how your business does its service.
- “GLPrint Business Cards” is, like its name, a business card only for social networking sites. One can send this to his customers through their Facebook accounts or emails.
- “IEndorse”, like Define Me, is an app that features the testimonials of customers with regards to the business. This app allows Facebook users to endorse your business themselves and recommend it to their friends.
- “Professional Profile” App allows the business to create a tab within the profile for business and professional contacts. It also works like a virtual organizer as it combines all the activities and information and makes them easier for the owner’s to look up and identify.
- For Networking
- The “Introductions” app is a good avenue for your business to meet new contacts and customers for start-up businesses or for any individual looking for self-promotion in the world of Facebook.
- “My LinkedIn Profile” has been around even before Facebook. It can now be used by businesses in their Facebook accounts by linking their profiles to their LinkedIn accounts, making it easier for them to access it while using FB.
- “SocialFly” organizes for you like no other app out their in Facebook. It gives comprehensive details of your connections — from their personal descriptions to the degree of your connection with them. It also details the people connected with your business and when to connect to them again. It keeps notes of your professional and business contacts and lets you know any business activities that you need to be attending to.
- For Other Purposes
- “Memorable Web Addresses” enables web developers to create a customized URL. This will make their pages easier to remember for their customers and business contacts compared to the random URLs that Facebook automatically provides.
- “Page Maps” is an app that enables Facebook pages to display various mini maps with links to a larger and more detailed map. This is pretty handy for businesses who want to inform their customers about their location and where they like to conduct business transactions in the area.
Making sure to pick the right apps for your business is crucial in reaching your target market and bringing your business out there especially in Facebook. Mixing and matching some of these apps and applying them in your webpage can be you fast track to achieving business success and fully utilizing popular social networking web sites like Facebook. With over 1.5 million active businesses in Facebook, it is very hard indeed for anyone to make his business flourish in the crowded Facebook landscape. But with the right use of the tools already available for the site’s users, it will be a much easier endeavor to accomplish.
-
leviev
