Posted by sam on June 6th, 2010
Posted in Social Media, Social Network |
Facebook and other social networking sites are the newest tools that businesses can use to raise their customers’ awareness about the products and services that they have to offer. With millions of users logging into their Facebook accounts every day, business should capitalize on this digital beehive of potential clients.
Best Strategies for Businesses in Facebook The power and reach that Facebook has is enormous. This presents several opportunities for businesses especially in reaching their target customers and markets. A lot of business strategies have been formulated in taking advantage of these opportunities. Here are some of the best strategies to implement to take advantage of Facebook for your business:
- Make sure people will notice your Profile through your Profile Picture: Many people often overlook the fact that their profile pictures are the first things that people recognize about him/her. Same is true with businesses. Not everyone has an awesome logo that people can recognize from even a resized thumbnail. This part is crucial because most Facebook users browse through their searches and do not necessarily look at pictures long. Developers should make sure that their pictures are unique and basically tells something about their company. It also helps to post something that is entertaining and not too formal.
- Create a fan Page for your business: More than personal accounts and profiles, Facebook also offers the Fan Page feature. Businesses can customize their fan pages to their liking to further entice and update their target customers. It is also a good way to gauge how the company is doing in terms of the size of its following.
- Post relevant and entertaining content: As with any link building process, the most important thing is to always provide customers with quality and enjoyable content that would hopefully make them come back for more and encourage them to link back to your page. Well-written and researched articles are always the life of any web site, even Facebook pages. It should be easily searchable and should be looked at by search engine machines positively. Building link popularity through Facebook is a similar process with that used in search engine optimization processes.
- Mix and match several apps: Facebook offers its users the chance to spice up their profile pages with different apps that will cater to how they want their pages to look like. Businesses can use these to their advantage because it promotes interaction with their customers and further entices their interest with whatever it is that they are offering. Apps can also be a good way of reaching more customers as there are some apps that promote group interaction meaning users can invite their friends to go to your fan page and use the apps available there. These apps can be games, media players, social interviews, and many more.
- Customize your URLs and HTMLs: Make your site more recognizable by providing your customers with a catchy and an easy to remember URL. Use Facebook’s Mark-up Language or FBML to create and put HTML boxes in the Facebook page. These boxes can be for newsletter sign-ups, link RSS feeds or other downloadable files.
- Join the fun and interact with your customers: The main purpose of going through all of these troubles to reach your target market is to interact with them. Directing them to your website alone is not enough because it will take a lot more to really advertise your page to your customers. Add a suggestion, comment or testimonial box within the page and make sure to respond to as much query as possible posted by your customers.
- Use tagging to inform and update your customers about new stuff: This may be irritating for some but most fans actually like to be updated with whatever new offerings your business offers to them. This is especially true for businesses with a solid following. Tagging is the easiest and surest way of updating your customer base because your videos, slide shows or pictures will appear in their profiles, ensuring greater presence and visibility.
- Enable to use your Facebook page to order your products or book services: A lot of businesses are doing this today. They allow their customers to order using their Facebook pages. Facebook users will definitely find this more convenient than making an order in another separate website. Make sure that your customers can purchase through Facebook by installing apps that are specifically catered for this function. Also, don’t forget to post hotline numbers, email addresses and other means to enable customers to contact your company whenever the need arises.
- Use custom tabs: the more, the merrier: Companies should customize their Facebook pages as this can boost up their link popularity and spare customers monotonous and boring pages. Some businesses create accounts but don’t really put the extra time and effort to make their pages more enjoyable for their customers. Instead, customers are stuck with a default Facebook page that does not really appear enticing to potential customers.
- Use Facebook Ads Sometimes it is very hard to get noticed in Facebook, which has millions of active users. It is good to take advantage of Facebook Ads especially if you are not garnering the sufficient amount of customers to your web page. Facebook Ads may be the fastest way to promote your web site and direct important traffic to it. Despite all of these best practices, developers should know that it is still a very tedious task to raise up Facebook ranks and achieve the target number you set out for your pages. Achieving popularity in social networking sites like Facebook will take a lot of time, effort, innovation and patience from the web developer. Doing these strategies helps in getting closer to the goal.
Tags: facebook, link building company, link building service, link popularity, Paid Link Building, social media optimization
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