Posted by on July 13th, 2010 View Comments
Posted in SEO - Search Engine Optimization |
Google has made another initiative to help companies or individuals run their advertising campaigns with a new tool called AdWords Campaign Experiments, or ACE. Google’s latest tool allows advertisers to optimize their AdWords account by giving them the opportunity to experiment with their ad campaigns. Users can now do trial and error on keywords, bids, and Ad Groups they use with their campaign and at the same time measure the impact of the changes occurred during these tests. It could be considered as a third party management system that allows users to test and evaluate changes as they happen by simultaneously running the trial campaign and the original campaign side by side as you go along with your experiments.
Before, you could only examine the impact of these changes implemented in an ad campaign by analyzing results before and after their implementation. However, according to ACE’s products marketing manager Courtney Lischke, this kind of evaluation can face complications from certain variables during the trial period, such as events or idle time and changes in user behavior. Now, with Google’s ACE, advertisers can execute more efficiently and effectively because users can observe data changes during the simultaneous split tests in real time, hence more accurate test results. You can tell precisely whether or not your experiments have produced significant results.
Advertisers can experiment with ACE using any combination of keyword, Ad Group, placement, and bid changes. There are many possible situations you can try to measure, such as when you add more keywords to the ad campaign you are running or when you revise keyword and Ad Word level bids. You can try to reorganize Content campaigns with more tightly themed Ad groups. You may also observe different results from changing the volume of your campaign with diverse keyword match types. Moreover, you can compare and contrast the changes when you use an ad group default bid and a keyword level bid.
Google’s AdWords Campaign Experiments is still in its beta phase, and the company has invited several advertisers from the United States to run their tests.
