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Some Points on the two Predominant Search Engines

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Posted by sam on August 5th, 2010 View Comments
Posted in SEO - Search Engine Optimization |

Google and Yahoo! have dominated the search engine market since the early 2000s. These two have been pioneers in the search engine optimization field. So much is their influence in the search engine industry that the majority of companies and web developers have developed their sites to become more visible in the SERPs of these two search engine companies.

While Google still holds the lead in terms of overall market share, Yahoo! has been making adjustments and has since been performing strongly against its competition.

Google and Yahoo!’s Differences

Though both are playing in the same field, lots of differences set Google apart from Yahoo! and vice versa. For web developers, it is especially important to take note of the differences between the two search engines’ criteria when it comes to ranking websites and giving relevance to web pages. Here are some of the differences between the two:

1. Number of backlinks on the website

For Yahoo!, it focuses more on the actual quantity of backlinks a webpage has. There are some websites that have a massive amount of backlinks that rank high in Yahoo! SERPs but whose rank in Google is abysmal.

The difference is that Google’s focus is more directed towards the quality of the backlinks involved. They take note of the IP domains and protocols used by the sites linking back to you. If they see that several links come from just one domain then they usually disregarded it in their counts.

2. The issue of using multiple domains for backlinks

Furthering the issue discussed above, Google has a very keen eye with regards to websites using multiple domains that relatively have the similar content as backlinks. They stress this fully on their SEO policy and guidelines.

Though Yahoo! seems to have a softer eye towards the said issue, the company has also stated that duplicate and mirror domains are prohibited in their search engine rankings. In general, creating multiple domains with similar content is never a good SEO strategy.

3. On link relevance

The quality of links is what’s most important for Google. No matter how many backlinks your website might have, if it’s not quality then you might as well throw away your hopes of getting higher page rankings. Yahoo! also puts weight on the quality of backlinks present in your site but they also focus more on the quantity involved. This makes Google stricter that Yahoo! in terms of link relevance in the SEO process.

4. On SEO

The differences with regards to the basic onsite SEO techniques between the two search engines is pretty much zero.

If you are thinking of ways with which to maximize your presence in both search engines, you will have to take note that Google has the larger market share at the end of the day. Plus the focus that Google gives on the actual quality of links means that their guidelines will be pretty much applicable to Yahoo! and the other lesser known search engines. The SEO process is still a pretty complicated endeavor to do. Being guided accordingly is a must for every web developer out there.

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This entry was posted on Thursday, August 5th, 2010 at 6:44 pm and is filed under SEO - Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • survetement adidas

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  • Anonymous

    Thanks! Glad to help :)

  • survetement adidas

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  • http://twitter.com/M_S_D_C Jake Shepherd

    I have read that google and the word relevance is there dominating factor is the algorithm. Since if a search for a florist near my mum for some flowers that’s great google delivers great results. But how does a company that wants to reach its customers outside of there geographical location cope with this restraint. As a design company we are based in Kent but we serve London. Well and the whole UK in reason.

    If you do a search for graphic design Kent it always favours the centre of Kent, the same with London central London. But business have spent millions trying not to be tired to there location, and yet here’s google adding this criteria -maybe the days of the home office/remote working are numbered.

    just a thought

  • iacquire

    Thanks! Glad to help :)

  • http://twitter.com/M_S_D_C Jake Shepherd

    I have read that google and the word relevance is there dominating factor is the algorithm. Since if a search for a florist near my mum for some flowers that's great google delivers great results. But how does a company that wants to reach its customers outside of there geographical location cope with this restraint. As a design company we are based in Kent but we serve London. Well and the whole UK in reason.If you do a search for graphic design Kent it always favours the centre of Kent, the same with London central London. But business have spent millions trying not to be tired to there location, and yet here's google adding this criteria -maybe the days of the home office/remote working are numbered.just a thought

  • Anonymous

    Hmm, good points Jake, I would perhaps suggest incorporating additional location keywords that would encompass the entire area or areas you are marketing too in addition to your base keyword. Try adding the surrounding areas of Kent or London to get more specific area results.

  • iacquire

    Hmm, good points Jake, I would perhaps suggest incorporating additional location keywords that would encompass the entire area or areas you are marketing too in addition to your base keyword. Try adding the surrounding areas of Kent or London to get more specific area results.

  • http://www.directorysubmissionservices.net Nick

    I think Google is good as well as yahoo is also good but about 65% of the world population uses Google here comes the difference. people use Google more because the search result is better then yahoo..thanks for sharing…..

  • http://www.directorysubmissionservices.net Nick

    I think Google is good as well as yahoo is also good but about 65% of the world population uses Google here comes the difference. people use Google more because the search result is better then yahoo..thanks for sharing…..

  • http://www.seoconsult.co.uk Steve

    I think google is more concerned with relative sites back links but should not be affiliated with each other (As per google patent) but yahoo has very soft eye toward this logic

    Quality links are must for google however yahoo is also having same measures but google is more practical towards the quality over quantity of links

  • http://www.seoconsult.co.uk Steve

    I think Google is more concerned with relative site backlinks, but Yahoo has very soft eye toward this logic.

    Quality links are must for Google and Yahoo is also having same measures, but Google is more practical towards the quality over quantity of links.

  • Joe Griffin

    I’d have to agree with you Steve, google and yahoo measure links very differently. Not all search engines are created equal, that is for sure.

  • Joe Griffin

    Thanks for your comment Nick, great insight.

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