Posted by on August 9th, 2010 View Comments
Posted in SEO - Search Engine Optimization |
Setting up a website is relatively a very easy task to do. But if you are a serious web developer setting up a website for your company, the process of search engine optimization will be the one that will take up most of your time. The SEO process is a long and arduous one. The climb to the top of the search engine rankings is difficult primarily because of the stiff competition you will face from the thousands of websites from all over the web.
Here are some tips on how to properly setup your websites to hasten up your climb through the search engine rankings:
- Keep in mind, load time is important.
In setting up your website, it is important that the content becomes visible immediately for your readers. Besides, this is the part of your site that the visitor will be looking for. Visitors may go away if they don’t see your pages’ content immediately.
- Moderate the comments on you websites.
Adding a comments section in your pages is advantageous in numerous ways. For one, it enhances your visitors’ experience and makes them feel that they are involved and engaged when they visit your page. But since you are actually giving your visitors free reins to comment, some hacks may take advantage of this and flood your comments section with spam messages and links.
As a developer, it is your duty to constantly check and prevent this from happening. Several webmaster tools are available for you to use to clean your comments section of these annoying messages.
- Optimize your URLs.
When using WordPress, this is automatically done. You can edit your URLs so they can feature your keywords in them. This makes for additional points in the eyes of the search engine crawlers.
- Place important info on top of your content.
If your site does not really load that fast, you can remedy this by putting some of the most important points you are presenting at the top of your pages. This way, your visitors will see them immediately. It also works for customers who do not use PCs but instead are using smaller screens in browsing your web page.
- Update WordPress.
If you are using Wordress as CMS for your websites, constantly updating will ensure that your site is protected from hacks and malware.
- Do not embed keywords in images.
As much as possible, you want your keywords or phrases to be present within the content of your pages and not on the pictures or other tools you use. Web crawlers will not be able to see these most of the time and you would have wasted the opportunity for the keywords to be used.
- Provide related links.
As much as possible, make these links internal. Present content suggestions to your visitors and ensure that these can be readily seen. This increases visitor engagement and will increase the time that they will spend browsing your site.
For all the available tips that any web master can do, the most important things to remember will still be to make your website visitor-friendly. Engage them so they will spend more time in your site. Place good ads. Make your site lively. SEO may be long but the whole affair doesn’t mean you can’t have fun while doing it.
