Posted by on August 16th, 2010 View Comments
Posted in Paid Link Building, Uncategorized |
For anyone who wants to venture into the SEO business and web advertising, it is very important to strategically place your ads somewhere where you know your customers will be able to see them. Google provides web developers with plenty of avenues and tools to be able to find success in the SEO landscape. There are also plenty of web companies that partner with the search engine giant and develop their own web tools for advertisers to use.
Mobile Value Track is one such tool. With the Internet being used by majority of the people around the world today, devices have sprung up from everywhere to enable users to get connected anytime, anywhere. These web tools allow users to track the clicks that their ads get from mobile devices.
The Mobile Value Track functions the same way for any mobile ads, whether they are WAP mobile ads, regular text or image ads. It also works for majority of handheld devices being used today: iPhones and other devices that are Internet-capable. To be able to use this tool, advertisers just need to add the Mobile Value Track parameter {ifmobile:NewTagName} to the URL destination whenever you are creating a normal text ad. You can simply replace the “NewTagName” in the parameter above with the tag that you want added.
You can also redirect your potential customers, who use mobile devices, to a separate mobile optimized website of your ad. This can be done by adding the Mobile Track parameter to your page’s URL. It is important to note that you need to have your site mobile optimized for this function to work.
Another option for web advertisers would be to use third party tracking tags. Google says that to do this you will have to insert a certain tag to your URL destination. You can now track the clicks that your ads are getting and this will help you gauge your ads’ performance in the SERPs.
