Archive for the ‘Link Building Overview’ Category

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Link Baiting: When It’s Excellent and When It’s Just Plain Bad

Link Bait SEO Social Media SMO Content

Link Baiting. People have mixed feelings about it – especially as it is used for a variety of purposes and is used in a variety of ways, both good and bad. Still, link baiting is slowly becoming an overused tactic. What Are Link Baits Anyway? Before starting, we answer the question – why does link baiting get hated on anyway, and why the negative connotation on this tactic. It’s important … Read the Rest

Then and Now: PageRank as a Link Building Metric

SEO Diagram

There have been so many developments that we can safely say that SEO today is not what it was years ago. Before, getting to the top of the search engines rankings was a cakewalk. All one need do is search for a handful of high PageRank blogs and purchase text links which contain your keyword. Voila! You are guaranteed top rankings and your ROI in the process. Now, Google’s algorithms … Read the Rest

Fear Not, SMBs: Link Building Works for You

Link Building SMB

Selling the concept of link building to small business owners is like talking to a brick wall. If they do respond, they are stunned even by the suggestion. What is link building and how is it relevant to my small business? Why is it that SMB owners are very fearful of link building? It’s because they just don’t realize how the whole mechanics of the SMB industry jives naturally with … Read the Rest

The High Potential of Widgets for Link Building

Calculator Keyboard Widget

There are two common generalizations that people have regarding widgets and link building. Widgets are often regarded as decorative tools or accessories that encourage visitor interaction and repeated visits because of their visual appeal and inherent usefulness. As for link building, we are used to seeing links embedded in blog comments, blog posts, articles submitted in directories, and other textual forms. With the demand for efficiency and economy becoming more … Read the Rest

Using Links to Your Strategic Advantage

Strategic Linking

Anybody familiar with basic SEO knows how valuable links are particularly for the purposes of ranking and indexation. This has been the case ever since Google dominated the search engine arena years ago. Boosting search traffic means improving ranking for generic keywords, among others, but this is likely the case for smaller businesses. Companies who are after these key rankings would certainly need to look at the links in order … Read the Rest

Finding Safe and Scalable Link Building Opportunities

opportunity

The main qualities to look for in link building opportunities are scalability and safety. Safety means building links that are not to affect secondary single keyword search engine results pages; and scalable in the sense that it answers how a given linkable tactic or asset can be utilized several times, or across many prospects, and continue to deliver relevant links. To find those valuable links for such opportunities, here are … Read the Rest

Google Link Building Guide

link building

In this article, we will look at search engine optimization tricks and tips that can either make or break your business. If used wisely, these techniques will return great results. However, if used in a cheap or easy manner, these practices can be very damaging. The possible penalties include losing rankings and getting banned from Google and other search engines. While reading this article, keep in mind that there are … Read the Rest

What you Should Know About Link age

link age

In order to come up with a relevant list of sites, search engines heavily rely on various signals. It’s one of the basic concepts known in SEO. The things that come out on the search results page are calculated using these signals. Although most of you might already be familiar with the existence of such signals, most of you have various perceptions as to what those signals are and how … Read the Rest

Common Link Building Strategies

linkbuilding

As an important part of the whole SEO process, one needs to know and choose which link building strategies to utilize in his campaign. Here are the most common and most effective link building strategies today: -    Submitting Your Site to Authority Directories Though there are plenty of directories, not all of them can give a good ROI. For directories, one should at least try to submit their links to … Read the Rest

Link Building Mistakes You MUST Avoid

Crossing out problems and writing solutions on a blackboard.

Link building is very easy especially if you are dedicated in getting your website up the SERP ladder. There are, however, certain rules that every webmaster should follow. The SEO industry is no different from any business: quality is still the main focus rather than quantity. Search engines put emphasis on the quality of the links that on your site rather than sheer volume. If you can strike both quantity … Read the Rest

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