Writing a press release is but a fraction of a competitive industry driven by link popularity, keywords and knowhow. After all, of what use is a compelling message if it is left unheard by the greater many? In the ruthless game of marketing, going bankrupt is only a hair’s width better than being anonymous. A link building company would know this better than any other group. This environment is one … Read the Rest
Posted by sam on December 3rd, 2009 View Comments
Posted in Press Releases |
In a particular controversial book, Al and Laura Ries hail “The Fall of Advertising & The Rise of PR.” This required management reading builds on the essential, often taken for granted factor of credibility – something advertising is constantly found wanting. However, with what has been dubbed the revolution of the informed consumers or “Insumers,” it becomes a critical factor for businesses to establish their reputation in their respective industry. … Read the Rest
Posted by sam on October 22nd, 2009 View Comments
Posted in Press Releases |
