Archive for the ‘SEO – Search Engine Optimization’ Category

« Older Entries

Rules and Metrics on Branded Keywords

Brand

If you base your major decisions solely on the aggregate organic traffic your website gets from search engines, then what you’re doing can be likened to groping around in a dark room; you may get to where you want to go but you’ll do it at a slower pace. Similarly, you’ll be better able to ensure success if you get more details about the overall search traffic of your site … Read the Rest

Finding a Good SEO Consultant: Some Tips You Can Use

SEO Consultant What to Look for

There are numerous misconceptions about SEO, but given that it is a very important aspect, especially if you have a business website—it is important that you get it right. Most people can learn SEO without resorting to getting a formal education but sometimes it takes quite a while; it also requires a great deal of trial and error. If you need some SEO work done and you want it fast, … Read the Rest

Then and Now: PageRank as a Link Building Metric

SEO Diagram

There have been so many developments that we can safely say that SEO today is not what it was years ago. Before, getting to the top of the search engines rankings was a cakewalk. All one need do is search for a handful of high PageRank blogs and purchase text links which contain your keyword. Voila! You are guaranteed top rankings and your ROI in the process. Now, Google’s algorithms … Read the Rest

25 Dos and Don’ts in SEO

SEO Rules

Do you want your website to get ahead of the search engine rankings? Here’s a compilation of techniques and rules that can help you maximize your SEO budget and increase your ROI. Fundamentals #1: If you think the phrase “content is king” is a cliché, think again. Content is value in the SEO industry; even if you have invested on all the technical SEO you can get your hands on, … Read the Rest

Using Links to Your Strategic Advantage

Strategic Linking

Anybody familiar with basic SEO knows how valuable links are particularly for the purposes of ranking and indexation. This has been the case ever since Google dominated the search engine arena years ago. Boosting search traffic means improving ranking for generic keywords, among others, but this is likely the case for smaller businesses. Companies who are after these key rankings would certainly need to look at the links in order … Read the Rest

Link Building Monitoring Tools for Better SEO

seo

These days, there are so many link building monitoring tools—each with their own innovative features—that it’s foolhardy to ignore several of the better ones. While getting available SEO data from Google is not a bad idea, you should not be too dependent on them for the reason stated above. Moreover, Google.com’s Webmaster Central only provides you with data from your website, disregarding other factors that might be relevant and helpful … Read the Rest

Printer-Friendly Pages: A Duplicate Content Issue

printers

Duplicate content is an SEO concern that refers to the content that appears on more than one page in the Web. When search engines like Google.com and Yahoo.com discover pages with redundant content, they will choose only one page to include in the search results. This is something that is undesirable. There are several causes of duplicate content, and they are categorized into two: malicious duplicate content and non-malicious duplicate … Read the Rest

The Importance of Site Navigation

Site map

In developing a website, you basically want to have your visitors visit your website and be able to get all the information that they need there. Of course, there is always the option of linking to other websites and redirecting your visitors there but this basically does nothing for your SEO strategies. Site navigation is basically the concept of making redirecting your readers to pages within your website. Site navigation … Read the Rest

Combining Google AdSense and Analytics

adsense

Taking advantage of all the tools available for SEO is the main task of a web developer. In this sense, he will be able to give his/her website the maximum chance of getting the highest ranking in search engine listings. Google AdSense and Google Analytics are just some of the most common tools web developers use to keep track of how their SEO strategies are faring in the online market. … Read the Rest

Google Introduces Broad Match Modifier for AdWords

adwords

More tools are being doled out by Google for web developers and SEO practitioners to use. A new keyword targeting tool has just been released by Google and it is expected to make waves in the entire SEO landscape. The broad match modifier is now available for use globally. Though this new version is not as broad as the regular broad match, it is also not as contained and restricted … Read the Rest

« Older Entries