Breaking Down Link Building Misconceptions

broken links

Link building can be fun especially if you invest enough effort in it to reap the benefits. Though this has been done over the past few years, there are still several misconceptions about the details of the process. Most people think that link building is so easy only to find out that it takes a lot of effort to achieve even a slight success in this endeavor. Common Misconceptions About … Read the Rest

Printer-Friendly Pages: A Duplicate Content Issue

printers

Duplicate content is an SEO concern that refers to the content that appears on more than one page in the Web. When search engines like Google.com and Yahoo.com discover pages with redundant content, they will choose only one page to include in the search results. This is something that is undesirable. There are several causes of duplicate content, and they are categorized into two: malicious duplicate content and non-malicious duplicate … Read the Rest

QR Codes: Paper-Based HyperLinks

paper based hyperlink

People can now find QR codes or Quick response codes everywhere. Anyone familiar with these two dimensional bar codes can easily spot them in various magazine spreads, newspapers, as well as in other paper-based publications. QR codes, which might look like strange logos to others, are actually “paper-based hyperlinks.” You can simply scan these codes using various gadgets such as iPhones, smart phones or any type of camera phones and … Read the Rest

Making Internal Links Work for you

links

As any SEO worth his salt knows, links and keywords are the most important factors to consider when you implement your SEO strategies. Keyword targeting is more often done to rank higher in search engine lists. Links, on the other hand, are a more complicated endeavor for the web developer. He can either get them externally, meaning he builds a network of links with other websites around the Net. The … Read the Rest

The Importance of Site Navigation

Site map

In developing a website, you basically want to have your visitors visit your website and be able to get all the information that they need there. Of course, there is always the option of linking to other websites and redirecting your visitors there but this basically does nothing for your SEO strategies. Site navigation is basically the concept of making redirecting your readers to pages within your website. Site navigation … Read the Rest

Combining Google AdSense and Analytics

adsense

Taking advantage of all the tools available for SEO is the main task of a web developer. In this sense, he will be able to give his/her website the maximum chance of getting the highest ranking in search engine listings. Google AdSense and Google Analytics are just some of the most common tools web developers use to keep track of how their SEO strategies are faring in the online market. … Read the Rest

Mobile Value Track Allows for Click Tracking on Mobile

mobile

For anyone who wants to venture into the SEO business and web advertising, it is very important to strategically place your ads somewhere where you know your customers will be able to see them. Google provides web developers with plenty of avenues and tools to be able to find success in the SEO landscape. There are also plenty of web companies that partner with the search engine giant and develop … Read the Rest

Google Introduces Broad Match Modifier for AdWords

adwords

More tools are being doled out by Google for web developers and SEO practitioners to use. A new keyword targeting tool has just been released by Google and it is expected to make waves in the entire SEO landscape. The broad match modifier is now available for use globally. Though this new version is not as broad as the regular broad match, it is also not as contained and restricted … Read the Rest

The Repercussions of a Hacked Website From an SEO Perspective

Cyber Crime - Open Door to Computer Theft

Internet crimes have been rising in frequency, so much so that identity thieves and hackers have made a living out of taking advantage of information being passed through the World Wide Web. Being hacked poses a serious threat, especially if the site owner is in possession of private information. Effects of a Hacked Website Being hacked poses a serious threat to your company in numerous ways. Most notable of these … Read the Rest

Some Tips on Website Development

website

Setting up a website is relatively a very easy task to do. But if you are a serious web developer setting up a website for your company, the process of search engine optimization will be the one that will take up most of your time. The SEO process is a long and arduous one. The climb to the top of the search engine rankings is difficult primarily because of the … Read the Rest