Has it ever happened to you when your company has suddenly taking in losses everyday while being clueless about it? How can it be possible? You have done everything right when it comes to your production and marketing strategies. Your business model seems to be viable and your company is fully operational. How come that your company still loses massive sales when everything seems right in the physical world? The … Read the Rest
In a particular controversial book, Al and Laura Ries hail “The Fall of Advertising & The Rise of PR.” This required management reading builds on the essential, often taken for granted factor of credibility – something advertising is constantly found wanting. However, with what has been dubbed the revolution of the informed consumers or “Insumers,” it becomes a critical factor for businesses to establish their reputation in their respective industry. … Read the Rest