Why use one way links?

The usage of one way links is beneficial as, more often than not, links of this type are regarded as votes of confidence on the quality of your site; one way links can be similar to saying that the website being linked into is highly recommended. As they will make your site more credible from the perspective of search engines, your site’s ranking and reputation will improve, improving your traffic. Moreover, permanent inbound links are special in that they differ from paid links. Google and other search engine rankings give more weight to the former than the latter. Investing in quality one way links will take a business further in search engine rankings than any other links could.

How to acquire one way links?

With the importance that one way links’ role play in succeeding in the search engine rankings, many web developers have come up with different ways to acquire high-quality and authority links in popular websites.

Here are some tips in bagging those valuable one way links:

1. Giving out interviews: The goal for every web developer is to get their sites linked to by other quality websites, preferably ones that are higher in ranking and that have the same customer base as that of the developer’s. One way of acquiring all of these in one go is to conduct interviews with other websites. Conducting interviews is one of the most natural ways of contacting a desired website and being linked by them. Developers can choose from a variety of ways to give out interviews like audio interviews in webinars, web conferences, podcasts or online radio shows. Any of these mediums will do. The critical part is the presentation of one’s website in order to spark interest among those interviewing the developer. If the interviewer or host is impressed enough, they will mention the website on their own blogs or shows, which will result in instant one way links for the developer.There are also the text interviews in which developers can answer a series of questions that can then be posted on the interviewer’s site together with the link directing readers to the interviewee’s own home page.
2. Strike a deal and guest blog: While interviews are one of the easiest ways to getting inbound links, an even better alternative would be to write blog entries for another website. This is called guest blogging. Being the primary author of the content, one can pretty much decide every link that he wants to get into the blogs. The developer can request the host site to insert a link that directs readers back to his own webpage and he can also choose the keywords that he wants optimized. The choice of pages that can be linked into and the anchor texts in those links is also up to the guest blogger. All this while establishing and indirectly marketing one’s website in a customer base that is similar to the author/developer’s target market.
3. Going around the web and marketing one’s articles: Given their prominence and reputation, directories like Google, the Open Directory Project, and Yahoo! are great places to be marketing one’s articles around. Like guest blogging, everything is basically in the hands of the content writer. This gives him the freedom to write about what he wants to write about. It also gives him the liberty to target those websites that he wants a link from.Marketing an article helps boost your site’s rank especially when it gains popularity among the directory participants. This SEO technique is also a great way to be syndicated around the web since one can get published in numerous websites resulting in numerous quality inbound links.
4. Linking through testimonials or reviews: Most websites do not give out links no matter how strong or how good the quality of one’s web page may be. Internal pages within the website though may offer a glimmer of hope to web developers. While it may be hard to get an inbound link from an authority site, website developers can get creative by getting links from within the authority website’s pages through testimonials or reviews. One can leave a comment on the site’s testimonial section which can then be linked back one’s website where a full review of the product or service is present. Looking for merchants that link out to reviews, links into testimonials or their own blogs is beneficial to increasing authority inbound links back to one’s own web site.
5. Open Directory Project (ODP) or DMOZ Though difficult, people can still manage to get one way links by registering and submitting their websites to the Open Directory Project site (aka the DMOZ Web Directory). Getting approved by this directory means that quality content is found on one’s website which will in turn result in several quality inbound links back to the owner’s web site.
6. Using the power of social networking sites: What better and easier way to link and reach one’s target customers than to link into some of the most popular social networking sites in the world like Facebook and MySpace? With the importance and popularity of social networking sites soaring in the past few years, it is imperative for blogs or web sites today to include social bookmarking into their websites. This is considered the easiest way to obtain one way links into one’s webpage. Developers can also set up their own Facebook or other social networking accounts so they can easily reach out to their fans or target customers, as many of today’s famous companies do. One advice though is to link to other domains also and not saturate the account with links that point to the owner’s blog or webpage.
7. Throw out some cash and invest in paid links: This may be considered as one of the last options in link building. Though not popular among bloggers and web developers, acquiring paid links is a quick way to get links. A caveat one should be aware of however is that search engines follow stringent standards when it comes to growing a reputation naturally — they tend to dismiss or even lower the ranking of websites who pay brokers for inbound links. However, acquiring permanent inbound links is better than obtaining various temporary links. Paying freelancers to write articles that can link back to the owner’s website is another way of efficiently acquiring paid inbound links. The trick is to give the writers greater leeway in what to write about. The idea here is not only to buy inbound links but also to get greater link variation and generating a buzz for your site. Don’t buy text links as search engines can easily detect them. True, going for paid links is a risky avenue but if one is smart and savvy in acquiring and paying for inbound links, he or she can get away even by going the quick way of getting links.

The Great Benefits of One Way Link Building All in all, link building should be all about driving customer traffic and selling the product to the intended customers. While this may be a very long and tedious process, investing and carefully acquiring links reap significant rewards if done successfully. Aside from all the tips that developers or bloggers can do to build up their link popularity, the best way to acquire quality inbound links is to write and offer great content. No matter what technique one applies, there is no better way in getting trustworthy inbound links than to supply great articles.

1. Article Title
2. Article Description or Summary
3. Name of Author
4. Article Body
5. Resource Box
6. Category
7. List of Keywords

Prior to submission, it is wise to read the directory’s terms of service to make sure that you understand and consent to the process of republishing your work. The good thing about article submission is its “viral” nature. A well-written and interesting article will be published, re-published and spread over and over again, giving your site tremendous publicity. Thus, when done effectively, article submissions can indeed give you the link popularity results you need. In accomplishing article directory requirements, keep these snippets of advice in mind:

1. Make a strong article title. Come up with a unique, snappy, and content-relevant title that contains at least one strong keyword. Readers gravitate to catchy titles. Your article title has to be distinct because directories usually reject duplications. You can test your title’s uniqueness by typing it on the search field and see if there are hits on the search engines.
2. Write an attention-grabbing article description. This is not a requirement in all directories but it helps to write a summary prior to proceeding with submission. Readers get a sneak peak of what the article is going to be all about with your article description so it is equally important to come up with (an) attention grabbing sentence(s).
3. Include the author’s name. You can use your real name, or a pseudonym for that matter. Attaching your academic degree may also help establish prestige. You can also use the company or organization name.
4. Write a 100% original article body. Everything in the article has to be original. High-quality articles incorporate expertise, wisdom, and knowledge so it is easy to spot software-manufactured articles. Another option is to hire a freelance writer or copy editor to come up with original and relevant articles. In addition to original content, produced work must be free of marketing undertones. Written pieces must be journalistic in style. How many words should an ideal article contain? The preference lies within the range of 400 to 800 words, but a 200-word stand-alone article will suffice for publication. Moreover, articles for submission need to have simple formatting. Curly quotes, extended formatting, apostrophes and quotation marks will cause problems. Writers are advised not to use contractions or dashes (-) because pieces that have them do not get published properly. Article directories go for very basic html formatting.
5. Resource Box. Be sure to place crucial contact information and credentials that will be valid within a six-month period in the resource field. Also, a 30-50 word sentence about yourself will work. This way, publishers pass on information and link you provide in article directories when they are interested in republishing your work. Some experts advise against including an email address and recommend you to input a phone number instead. Include your web URL and if you have more than one, pick the most relevant link.
6. Select a proper category. Article directories have an assortment of categories for you to choose from. Some directories allow you to configure your own category in case nothing in their selection suits your article.
7. Use the right keywords. Keywords are a tool to enhance the article. If used effectively, keywords enable readers to find your site through search engines. Several resources and software are available to help you decide which highly-searched keywords to use.

When done right, article submission can be an effective link building technique that will boost your rankings in the search engines. Article submission creates a reputation for your company and establishes your position as an authority in your industry. Although it can be a time consuming link building strategy, article submission is an economical investment that could generate a massive volume of back links for link popularity and topnotch search engine rankings.