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PR Submission Basics 101

sam — Wed, 24 Mar 2010 16:00:08 +0000

One of the most amazing things about the Internet is its ability to strip away most of the red tape that restricts the spread of and access to information. With an effective press release article in one hand, it takes only a matter of minutes to secure a slot with a PR distribution website for link popularity. Then again, not all press articles and press release websites, for that matter, are created equal. It’s pretty handy to keep a number of free distribution sites close by for instant dissemination. Most of the time though, quality is emphasized in sites with paid packages because it gets the attention it demands. Although sites might differ in some points as stated in their terms & conditions, the submission process follows a general flow.

Here are a few things to look for:

Be sure to always check the fine print, especially in terms of ownership and distribution agreements. Payment may involve different methods – debit card, credit card, Paypal, digital check or any number of options made available online. Review their policy on refunds as well as those related to violations of the submission policy.
Before turning it over, it helps to double check any links in the article first to check if they work. Once the article is in the preferred document version, it is then submitted to the PR website either through the uploading section or through email.
For paid PR packages, the content often needs to be reviewed and evaluated according to the host site’s restrictions. This ensures that your article meets a standard of quality being used with other articles on that site as well – giving the site a credible reputation that you can also benefit from.
Select the category that is most appropriate and advantageous for your material – making sure that the people looking for an article on your subject matter will find it.

The process involved in submitting your article as part of a link building service tells the client a lot about the quality of the service itself. After all, what takes a longer time to work on is the relationship between the website and the link building company.

Free vs. Paid Press Release Sites

sam — Sat, 02 Jan 2010 01:02:51 +0000

A link building company is presented with so many options when it comes to meeting the demands of its clientele. Press release websites, in particular, have been increasingly important in any link building service being sought. It is all too easy to get overwhelmed with the sheer number of these information distribution websites promising to get your message to the most number of people in the soonest time for the greatest impact. Link building popularity owes much to these sites, whether it is a service delivered free of charge or possessing a reasonable price tag.

A non-negotiable option for free sites would have to be readability and comprehensiveness; that is the point after all in creating press releases. Some of the highest ranking sites from this category are: NPR (Alexa Traffic Rank 1, 235 | 38, 725 Sites Linking In) National Public Radio’s website is professionally-done and extremely easy to navigate for its massive written and audio information. PRLog (Alexa Traffic Rank 1, 544 | 3, 175 Sites Linking In) Provides page view numbers, material source/reference, and a brief 1-2 liner below the article title for easy reference. Free-Press-Release (Alexa Traffic Rank 2, 072 | 2, 731 Sites Linking In) Bookmark & share at a click, star ratings, and free distribution to Google News are but a few of the things that made this site what it is in terms of ranking.

Premium/upgraded accounts enjoy better privileges and features to optimize link building with a respective fee. Search engine friendly benefits, images, clean-cut and well-thought aesthetics set the Paid PR sites apart from the rest. Paid sites that guarantee value and customization include: PRWeb (Alexa Traffic Rank 2, 880 | 16, 751 Sites Linking In) Different visibility classified under standard, social media, SEO, and media have corresponding prices per news release. PRNewsWire (Alexa Traffic Rank 4, 007 | 13, 957 Sites Linking In) As a partner in business, PRNewsWire.com provides a turnkey solution from distribution + targeting, monitoring & measurement + web site engagement + multimedia & Broadcast PR + Marketing are but a few of their features. Businesswire (Alexa Traffic Rank 5, 657 | 10, 688 Sites Linking In) Included in its impressive portfolio is expertise in PR, IR (regulatory), and media services. These feature custom web, email and RSS feeds, as well as the latest in search engine optimization techniques. In the more technically financial side, the site also provides a comprehensive XBRL support for formatting and distribution.

Our Little Black Book of Press Release Sites

sam — Tue, 08 Dec 2009 16:28:29 +0000

With the massive potential that is the Internet, knowing where to look has become somewhat a survival skill. When a link building company works on a particular project, it will also take a look at its press releases and where to strategically post them. After all, link popularity is built significantly on high traffic networks a site is affiliated with. As it is with many things online, there are already multitudes of PR websites to choose from. Working closely with their chosen link building service provider, one should know the pros and cons with each potential hub for information dissemination. Profiling a select list to consult for link building purposes, the directory below is a good place to begin.

Of the most remarkable paid-service PR websites, the following are among the most trusted for the value they give back to your investment: PRWeb (Alexa Traffic Rank 2, 865 | 16, 751 Sites Linking In) PRNewsWire (Alexa Traffic Rank 3, 976 | 13, 957 Sites Linking In) BusinessWire (Alexa Traffic Rank 5, 635 | 10, 688 Sites Linking In) PRLeap (Alexa Traffic Rank 26, 315 | 1, 741 Sites Linking In)

To get considerable privileges for free, these sites are also promising tools in generating buzz for your press release: Bignews PostAFreePressRelease MyFreePR Express-Press-Release Press-Network Business.PageRelease NewsAlbum MediaSyndicate PressBox SeeNation PressZoom PageRelease PRWindow PromotionWorld NewsBlaster ClickPress PressReleaseCirculation PRurgent PressMethod Information-Online PRCompass PressMediaWire PressReleasePoint SpeedyPR PressRelease PRLog PRFocus OpenPR Free-Press-Release-Center Free-Press-Release FreePressReleases Free-News-Release PressBox ExactRelease Dir.Free-Press-Release Live-PR PressPortal I-NewsWire PR-USA NewYork-Press-Release PressFlow Washington-Press-Release UKPRWire

Press Release Prerequisite

sam — Thu, 03 Dec 2009 23:45:03 +0000

Writing a press release is but a fraction of a competitive industry driven by link popularity, keywords and knowhow. After all, of what use is a compelling message if it is left unheard by the greater many? In the ruthless game of marketing, going bankrupt is only a hair’s width better than being anonymous. A link building company would know this better than any other group. This environment is one where only a high caliber press release website would thrive best. The role of such a hub is as an information disseminator, a modern day town crier.

Companies would submit their press releases (properly edited for search engine optimization, of course) to these sites as part of their efforts on link building. The more links there are to and about the article, the higher its rank in search results. For almost everyone, even the other media forms (newspapers, radio stations, international television), picking up leads from online sources has become a more relevant and practical business sense that companies can invest in for an effective link building service. Press release websites build their clout on the grounds of who their friends or contacts are. Online groups that they have partnerships with are a point of consideration; a well-networked website is one that has high-ranked, credible affiliates.

Once a press release is submitted, the website syndicates this to its own professional circles thereby ensuring that buzz is being generated by the hour with every link. Not all of these online portals are created equal, though. A press release website should be evaluated for its pricing and package options, the number of its affiliates, as well as their statistics online. After all, the site itself has to walk the talk (some pegs ought to include a mix of free, paid, registration-based sites such as www.betanews.com, www.directionsmag.com, www.prleap.com).

One can bet that a site that doesn’t even get on the top results when searching for keywords such as “press release website” or “online press release” won’t give your own company’s articles a fighting chance. Sites that constantly seek to broaden their scope show a commitment for non-complacency. Profnet, for instance, uses the advantage of having existing relationships with the press release writers. In creating a community of experts, it provides users another reason to use the site by giving them additional value. This type of website should be viewed as a valuable business partner that will be in it for the long run – a prerequisite in today’s corporate arena.