Posts Tagged ‘search engine optimization’

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Rules and Metrics on Branded Keywords

Brand

If you base your major decisions solely on the aggregate organic traffic your website gets from search engines, then what you’re doing can be likened to groping around in a dark room; you may get to where you want to go but you’ll do it at a slower pace. Similarly, you’ll be better able to ensure success if you get more details about the overall search traffic of your site … Read the Rest

Link Baiting: When It’s Excellent and When It’s Just Plain Bad

Link Bait SEO Social Media SMO Content

Link Baiting. People have mixed feelings about it – especially as it is used for a variety of purposes and is used in a variety of ways, both good and bad. Still, link baiting is slowly becoming an overused tactic. What Are Link Baits Anyway? Before starting, we answer the question – why does link baiting get hated on anyway, and why the negative connotation on this tactic. It’s important … Read the Rest

Finding a Good SEO Consultant: Some Tips You Can Use

SEO Consultant What to Look for

There are numerous misconceptions about SEO, but given that it is a very important aspect, especially if you have a business website—it is important that you get it right. Most people can learn SEO without resorting to getting a formal education but sometimes it takes quite a while; it also requires a great deal of trial and error. If you need some SEO work done and you want it fast, … Read the Rest

Google + Search Operator: Lost and Nowhere to Be Found

Google Search Operator

For the average user, Google is a treasure trove of numerous things waiting to be uncovered and learned. However, for the adept user, it’s a superhighway of information. If you know the right keys to use and the right keywords to punch in, you can easily find what you are looking for. What makes searches on Google more powerful aren’t the searches alone, but using the right operators or syntaxes. … Read the Rest

Then and Now: PageRank as a Link Building Metric

SEO Diagram

There have been so many developments that we can safely say that SEO today is not what it was years ago. Before, getting to the top of the search engines rankings was a cakewalk. All one need do is search for a handful of high PageRank blogs and purchase text links which contain your keyword. Voila! You are guaranteed top rankings and your ROI in the process. Now, Google’s algorithms … Read the Rest

25 Dos and Don’ts in SEO

SEO Rules

Do you want your website to get ahead of the search engine rankings? Here’s a compilation of techniques and rules that can help you maximize your SEO budget and increase your ROI. Fundamentals #1: If you think the phrase “content is king” is a cliché, think again. Content is value in the SEO industry; even if you have invested on all the technical SEO you can get your hands on, … Read the Rest

The High Potential of Widgets for Link Building

Calculator Keyboard Widget

There are two common generalizations that people have regarding widgets and link building. Widgets are often regarded as decorative tools or accessories that encourage visitor interaction and repeated visits because of their visual appeal and inherent usefulness. As for link building, we are used to seeing links embedded in blog comments, blog posts, articles submitted in directories, and other textual forms. With the demand for efficiency and economy becoming more … Read the Rest

Using Links to Your Strategic Advantage

Strategic Linking

Anybody familiar with basic SEO knows how valuable links are particularly for the purposes of ranking and indexation. This has been the case ever since Google dominated the search engine arena years ago. Boosting search traffic means improving ranking for generic keywords, among others, but this is likely the case for smaller businesses. Companies who are after these key rankings would certainly need to look at the links in order … Read the Rest

Link Building Mistakes You MUST Avoid

Crossing out problems and writing solutions on a blackboard.

Link building is very easy especially if you are dedicated in getting your website up the SERP ladder. There are, however, certain rules that every webmaster should follow. The SEO industry is no different from any business: quality is still the main focus rather than quantity. Search engines put emphasis on the quality of the links that on your site rather than sheer volume. If you can strike both quantity … Read the Rest

Breaking Down Link Building Misconceptions

broken links

Link building can be fun especially if you invest enough effort in it to reap the benefits. Though this has been done over the past few years, there are still several misconceptions about the details of the process. Most people think that link building is so easy only to find out that it takes a lot of effort to achieve even a slight success in this endeavor. Common Misconceptions About … Read the Rest

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