Webmasters can use Brand awareness and link building in information graphics (hereafter known as infographics), which are graphic visual representations of data that deliver information clearly and quickly.

Due to the “easily-digestible” information that infographics convey, there are myriad Web-based businesses nowadays that use them to develop their brands and link building tactics. Utilizing these powerful tools is something you should consider if you want to bolster your link building campaign.

Below are several critical factors worth pondering about before creating your implementing infographics into your SEO efforts:

You need to know the subject for your infographic. For every brand or product you want to put out there, there is always a corresponding, amusing graphic concept that can be used. Brainstorm on ways to present your brand/product, get all the information on the product/brand, and then get a designer who can bring the ideas to life.

Hire a competent designer. Infographics are a bit complicated to work on, as research and creativity need to go hand-in-hand. However, when you hire a good infographics designer (a freelancer, in-house designer, etc.), things should run smoothly for your business.

Begin with small projects. Just because you are marketing your brand through infographics, does not mean it will become an instant hit. Start small; try out one or two graphics to see what works and what doesn’t. Once you get a feel for things–– like how long it takes for infographics get noticed and who the potential audiences are—that are good for your business, gradually increase your graphics quantity.

Always put a logo in your work. Claim credit for the infographic you produced, for it can help develop your brand, identifying you as a trendsetter in the industry you’re in.

Share your infographic. Keeping it hidden would be useless in the first place. Your brand gets more exposure if you can get more people to share your infographic with others. Provide an embed code at the bottom or top of your infographic so that they can repost it on their sites. You can also add a keyword-rich link to your site, further deepening your SEO campaign.

Put up your infographic on social media sites. Advertising your brand/product gives you greater chances of getting traffic from social media sites. To name a few:

•    Twitter.com (social networking and microblogging site),
•    Digg.com (social news website) and
•    StumbleUpon.com (discovery engine).

It is important to be the first one to tweet, stumble, and digg your product to get all the traffic to your site.

Secure a Creative Commons license. Creative Commons, a non-profit organization, provides free copyright licenses that prevent other people from stealing intellectual properties. Securing your infographic with a Creative Commons should be a priority. With a CC license, people will be forced to link back to your site if they repost your infographic, garnering you more backlinks in the process.

This application works quite differently from Twitter since aside from updating our status and connecting with friends online, this app allows you to find your Twitter friends in real time when you are in the same place at the same time and find out new things to do in different places.

This app has already gained substantial popularity and has attracted a lot of buzz amongst social networking fanatics. It has been dubbed as the next Twitter or Facebook, as the social networking powerhouse of the future. This innovative app is none other than Foursquare.

What is Foursquare?
Foursquare is essentially a location-based social networking website, an application for mobile devices, and a social game. It allows registered users to connect with friends and update their location. Foursquare utilizes the built-in GPS of a mobile device like that of iPhone’s to display your current location and show restaurants, bars, parks and other attractions found in your location. When you visit in any of these different venues, Foursquare enables you to “check in” using text messaging or a device specific app. It updates and broadcasts your current location to your friends, while also being able to actively take part in a fun social game with other registered users as Foursquare awards you points and badges for checking in at venues. You can also unlock new features in Foursquare when you check in more later on.

Foursquare in turn allows you to see where your friends have checked in. This is helpful especially if you want to meet up with them or just find new things to do in those places where your friends already checked in. This application was initially planned to be used like Twitter, but basing post on a user’s location. Instead of posting random ideas or news like in Twitter, Foursquare users can enjoy using the app by updating their friends as to where they are by updating their location. Thus, you can post shouts about what you are currently doing in a specific venue. It also enables you to search for your friends, add more friends and find more venues within your city.

Moreover, Foursquare also allows you to wire reviews and tips about a certain venue, which will appear to other Foursquare users. These tips would include everything from the best selections to order off the menu of a well-known restaurant to the prices of the services you might want to avail in a local salon.

The Foursquare mobile app is currently available to iPhone, Android, webOS, and Blackberry and Windows Mobile Application users. A Maemo version of the app is currently on its early stages of development and is not being offered in the Foursquare website yet.

Rising from the Ashes
Foursquare was created by Dennis Crowley and Naveen Selvadurai. Crowley and Selvadurai previously created a similar social networking app to Foursquare called Dodgeball in 2004. Internet giant Google bought the rights to Dodgeball from the two in 2005 and even got them in to further develop the product. However, Google decided to shut down this social networking app without much explanation last 2009. Crowley definitely disapproved of Google’s move to dump the project, but he decided to join forces with Selvadurai once again to work on another product very identical to its disappointing precursor.

Hence, Foursquare was created in 2009, and albeit very similar to Dodgeball, it received an opposite reception from the virtual community. It started with availability in the 100 worldwide metro areas where the service was only accessible. When the Foursquare founders decided to extend the service further by changing its location model to permit check-ins from any locale worldwide in January 2010, the service started to boom and become increasingly popular. The site is exponentially increasing its registered users each and every day; it has closed in with around 1 million users from across the globe in April 2010.

With its growing popularity, Foursquare has been considered by a lot of people as the next Twitter. With this potential at stake, Foursquare is now being pursued by another Internet giant, this time Yahoo! Inc., which has offered the founders as much as $125 million. Google must be regretting its previous decision now.

Foursquare Mechanics

Here is how Foursquare works: each time a user goes anywhere in the world, they can use their mobile devices to check in to these locations and earn points. Some locations have tags for check-in frequency, thus a user can earn badges by checking into such venues. Some urban locales offer users city-specific badges that can only be attained in a specific zone. Foursquare has already made updates on the way they handle badges. Thus, when a user acquires a certain type of badge, that person will have the same type of badges across all cities. Once a badge is acquired by a user, it will stay in his or her profile for an indefinite period.

This social game allows users to play with and compete not only against the network of friends on Foursquare, but also against every Foursquare user not included in your network who are also in the same city on a weekly basis.

Users are also able to create their own “to do” lists for their own use, where they could list down all the locations that they would want to visit and check in. Foursquare also features a Tips section where users can key in information about the city attractions they have checked in, such as the things to do or the food to eat at the venue.

The social gaming feature of Foursquare has become beneficial to business establishments. Founders Crowley and Selvadurai have started to secure partnerships from different local companies to work with them and to have mutually profitable relationships. Last February 2010, Foursquare partnered with Zagat, Bravo, Conde Nast, and the New York Times. These companies will share information and tips to Foursquare users through their website and offer special badges at city attractions they have featured in their publications, websites, and shows.

Superuser Status
To make the playing field more competitive, Foursquare provide three level of “superuser status.” They can be attained by users who check in regularly or enter new information about several venues into Foursquare. Obtaining superuser status will unlock additional features and give users the ability to perform new tasks, depending on the superuser level.

Superuser status level 1 will allow users to edit venue info like address, phone number, Twitter details and map pin location, mark venues as “closed”, and inform Foursquare about duplicate venues. On the other hand, Superuser level 2 can edit venues, remove tags, add venue categories for any venue, and merge duplicate venue listings; while Superuser level 3 adds the ability to create and delete venue aliases and delete fake/spam listings, which are starting to infiltrate Foursquare.

Foursquare Mayor
Foursquare has a feature that allows a user to become the “mayor” of a location. If a user checks in to one location on several days more than anyone else, that person becomes the Foursquare mayor of the location. Becoming a mayor allows you to receive actual prizes or benefits from some business establishments in a city, like dining discounts and free drinks. The title can also be stripped off if someone else checks in more than the previous mayor.

Location-based Social Network
Foursquare is not the first of its kind that helps you connect with friends on a location-based social network format through a mobile device with GPS capabilities. Actually, Brightkite was one of the first online services of its kind to penetrate the market. However, what made it unsuccessful over the years is because it had so many features but missed its essence. Indeed Brightkite took technology to the next level and offered a lot of features. But, the all proved useless, unlike Foursquare that has a clear-cut purpose. Its service did not appeal users who are not interested in knowing about where people are unless they know them personally and are their friends in the first place.

Google Latitude is another location-based social network service that failed to become successful because it lacked originality, foresight and usefulness. Google just ripped off the concept from Brightkite and assumed that their LBS will gain more popularity because it was, in fact, Google-made. And yet Google did not make the extra effort of creating unique features that would make it stand out and useful.

It would be wrong to assume that Foursquare is another just another app that jumped on the LBS bandwagon, copied the concept and improved on it, and was just lucky enough to become popular. Remember that the founders of Foursquare are the creators of Dodgeball, the certified first ever LBS app. Foursquare is just the product of the continuous perseverance of Crowley and Selvadurai to make their initial vision into reality.

The Twitter Contender
Foursquare was much in the same shoes as Twitter in its early days. Initially, their services have been mocked and misunderstood as useless apps. But both have been considered as game changers as more people have been starting to take notice, actually use them, and realize their importance. However, with Twitter’s resounding success, Foursquare is coming from behind and daring to challenge Twitter in the social networking wars.

Foursquare is already considered as the next Twitter, but the founders are not contented by this. It wants to become the perfect LBS app and a more useful service than Twitter. Unlike Twitter, where a random tweet goes off into cyberspace to no effect, Foursquare users’ check-ins and other activities would actually help other people. Foursquare’s “tips” feature allows users to share information on places that are worth checking out. Users can leave tips about a location with friends and strangers alike. The service is also beneficial to business establishments found under Foursquare’s radar that need help to flourish.

Points to Considering in Maximizing Digg

Endorsed by Google and other search engines, Digg has become one of the top choices for websites and their developers when it comes to building link popularity. Basically, Digg is a web directory that features web articles visitors can link to if they found it interesting enough. But more than this, there are a lot of aspects to Digg that web developers should know and take advantage of.

• Although Digg eventually directs customers to a website, its main focus is always on link building.

Building link popularity only comes as a result of the links produced by being published in Digg. Getting listed on Digg mainly serves the purpose of getting as much natural links as possible. You write an article, have it published on Digg and hope that readers and visitors find it interesting enough to link to it and share it in their websites.

The traffic that Digg will direct to your web page is already a given. It is the natural inbound links that will be disputed here. Having ten thousand customers troop to your website does not mean anything if no one links to it, at least from the search engines’ point of view.

• Being on Digg should have you focused and more careful about the articles that you make.

Are they interesting enough to read especially for your target readers? Are the titles catchy enough to entice even those who are originally not searching for your topic? Are they keyword rich, enough to convince readers that yours is a good site to be linked to?

These are just some of the questions that web developers should consider in seeking publication on Digg. One can drop the thought of making Digg a selling place. Instead, developers should focus on the things that will encourage readers and fellow web developers to link to your webpage. Once this is done, you can say that you have successfully used Digg; sales would almost always follow.

• Digg is all-natural.

You can be assured that when you get published in Digg, all those links back to you are almost always natural. Search engines turn a favorable eye on pages that have natural links in them. They frown on those that have links that seem to have been bought and unrelated to the topics of their pages.

Out of the thousands of traffic that your website will be receiving, a small number of them will probably be interested enough and link back to your site. These are natural links that you actually did not exert that much effort for.

How to maximize the Usage of Digg for your Website

Digg, as was said above, provides an easy process for websites who would want to avail of its services. Here are a few steps that developers can do to maximize the use of Digg for their websites:

1) Write readable and keyword-rich articles

Of course since this is Digg, a well made, researched and original article is a must. This is the main bullet used by developers to get published in the Digg directory.

2) Have your story “dugg”

Having a story published on the Digg home page is the main goal that developers would want to achieve when they sign-up for its services. Digg basically ranks articles according to two criteria. These are:

• The volume of Diggs for the story

60 Diggs is the magic number that an article must achieve in order for it to be considered being featured in Digg’s homepage.

• The speed with which the story received its Diggs

For the first hour at least, an article is required to accomplish a third of the 60 Diggs in order to get published in the front page.

With so many developers submitting articles everyday in the hopes of getting published, the windows for opportunity are very thin.

3) Invite and take advantage of your Digg’s friends feature

Invite a few friends, family members or officemates to sign-up for Digg and remind them to Digg your articles whenever you publish something. The more friends and relatives present in Digg, the better.

You can also try adding other users that also Digg. Though you do not really know who the person are, connecting to them and linking back to their websites can form a bond between you and another Digger. This can lead to exchanges of Diggs which is a WIN-WIN situation for both parties.

4) Publish as many articles as you can and aim to be a top-submitter.

There are some developers that are confident enough to make just one article and pass it on to Digg. Before you can become like that, make several articles and submit them to Digg for publication. Authors who submit a lot of articles and then make it often to Digg’s front page can be awarded as top submitter by the directory.

5) Web developers can focus their articles on topics that are not about SEO.

In Digg, anything SEO is almost always rejected outright. Although it may be a well-written article about search engine optimization, Digg users usually have the tendency to categorize these pieces immediately as spam. Web developers however still have a lot of choices left with regards to topics they can write about and pass to Digg to be published. Top subjects include:

• Humorous Stories

It has been proven that “Diggers” have the tendency to link to articles that features funny everyday happenings. Hilarious reviews of shirts from Amazon have been one of the most “dugg” posts during the past year.

• Updates on Political Issues

These articles usually get thousands of Diggs per day. Digg users usually are people from various backgrounds so articles made from any viewpoint can be expected to be received popularly in the directory.

• Videos and Pictures

Not only can Digg be applied to text articles, authors can also submit and post other media such as videos and photo files. Hilarious and cute videos usually do the trick for Digg users.

• Celebrities and other Entertainment News

There are a lot of people out there who use Digg to find for the hottest and latest celebrity issues or gossips circulating the Internet. Writing about these can guarantee you Diggs all day!

• Linux and other Open sources

If you are a technology buff who likes to blog about technology news and developments, you’ll score big when you write about Linux and other topics related to Open Sources. For example, Digg users usually favor articles talking about Ubuntu, KDE, and Debian.

• Apple and other Trendy Technology topics

The release of the iPad by Apple has created write a buzz in the Internet and reviews about it are searched by lots of Digg users out there. Diggers are generally more biased towards Apple when it comes to technology than other companies such as Microsoft.

• Video Gaming

There is always gaming news popping out of Yahoo or other News Pages everyday. From reviews to releases to planned releases, gaming is always a popular topic in whatever website. Digg is no different. Never a day goes by when one article about gaming and other gaming related news do not make Digg’s front page.

• Digg itself.

Or if there’s no other choice left, you can talk about Digg itself! Articles about it, like its developments and new features, usually score well among Digg users. Also, articles talking about its founder Kevin Rose usually find their way to the directory’s front page.

Digg, a Valuable SEO tool

Making use of Digg as an SEO tool may not be as simple as others but equally as effective. For link building, Digg and other similar websites are crucial not only in providing customer traffic but more importantly providing the links that will make your web pages matter in the eyes of search engines. Taking advantage of Digg may be one of the best moves you will ever do in the whole process of your link building.

Best Strategies for Businesses in Facebook The power and reach that Facebook has is enormous. This presents several opportunities for businesses especially in reaching their target customers and markets. A lot of business strategies have been formulated in taking advantage of these opportunities. Here are some of the best strategies to implement to take advantage of Facebook for your business:

1. Make sure people will notice your Profile through your Profile Picture: Many people often overlook the fact that their profile pictures are the first things that people recognize about him/her. Same is true with businesses. Not everyone has an awesome logo that people can recognize from even a resized thumbnail. This part is crucial because most Facebook users browse through their searches and do not necessarily look at pictures long. Developers should make sure that their pictures are unique and basically tells something about their company. It also helps to post something that is entertaining and not too formal.
2. Create a fan Page for your business: More than personal accounts and profiles, Facebook also offers the Fan Page feature. Businesses can customize their fan pages to their liking to further entice and update their target customers. It is also a good way to gauge how the company is doing in terms of the size of its following.
3. Post relevant and entertaining content: As with any link building process, the most important thing is to always provide customers with quality and enjoyable content that would hopefully make them come back for more and encourage them to link back to your page. Well-written and researched articles are always the life of any web site, even Facebook pages. It should be easily searchable and should be looked at by search engine machines positively. Building link popularity through Facebook is a similar process with that used in search engine optimization processes.
4. Mix and match several apps: Facebook offers its users the chance to spice up their profile pages with different apps that will cater to how they want their pages to look like. Businesses can use these to their advantage because it promotes interaction with their customers and further entices their interest with whatever it is that they are offering. Apps can also be a good way of reaching more customers as there are some apps that promote group interaction meaning users can invite their friends to go to your fan page and use the apps available there. These apps can be games, media players, social interviews, and many more.
5. Customize your URLs and HTMLs: Make your site more recognizable by providing your customers with a catchy and an easy to remember URL. Use Facebook’s Mark-up Language or FBML to create and put HTML boxes in the Facebook page. These boxes can be for newsletter sign-ups, link RSS feeds or other downloadable files.
6. Join the fun and interact with your customers: The main purpose of going through all of these troubles to reach your target market is to interact with them. Directing them to your website alone is not enough because it will take a lot more to really advertise your page to your customers. Add a suggestion, comment or testimonial box within the page and make sure to respond to as much query as possible posted by your customers.
7. Use tagging to inform and update your customers about new stuff: This may be irritating for some but most fans actually like to be updated with whatever new offerings your business offers to them. This is especially true for businesses with a solid following. Tagging is the easiest and surest way of updating your customer base because your videos, slide shows or pictures will appear in their profiles, ensuring greater presence and visibility.
8. Enable to use your Facebook page to order your products or book services: A lot of businesses are doing this today. They allow their customers to order using their Facebook pages. Facebook users will definitely find this more convenient than making an order in another separate website. Make sure that your customers can purchase through Facebook by installing apps that are specifically catered for this function. Also, don’t forget to post hotline numbers, email addresses and other means to enable customers to contact your company whenever the need arises.
9. Use custom tabs: the more, the merrier: Companies should customize their Facebook pages as this can boost up their link popularity and spare customers monotonous and boring pages. Some businesses create accounts but don’t really put the extra time and effort to make their pages more enjoyable for their customers. Instead, customers are stuck with a default Facebook page that does not really appear enticing to potential customers.
10. Use Facebook Ads Sometimes it is very hard to get noticed in Facebook, which has millions of active users. It is good to take advantage of Facebook Ads especially if you are not garnering the sufficient amount of customers to your web page. Facebook Ads may be the fastest way to promote your web site and direct important traffic to it. Despite all of these best practices, developers should know that it is still a very tedious task to raise up Facebook ranks and achieve the target number you set out for your pages. Achieving popularity in social networking sites like Facebook will take a lot of time, effort, innovation and patience from the web developer. Doing these strategies helps in getting closer to the goal.

Basically, what is Posterous? For people who do not have enough time to maintain a blog, a perfect solution has just been introduced lately: Posterous. Released in May of 2009, Posterous is a web publishing site that people can use to create a blog but only a whole lot easier and less time-consuming. Posterous brings together everything that a normal blogging website features and combines all these in such a way that makes it easier for potential bloggers to use. It is also email based, eliminating the need to create and maintain an account for yourself. Posterous will do the creating and maintaining for you! Posterous keeps everything simple and basic for the aspiring blogger. And because it is email based, users can utilize their normal email addresses to post their entries. Anytime and anywhere, bloggers can just type their random thoughts just like a normal email then send it to Posterous. The service then takes care of the rest.

How does Posterous work?

1. Media Features: One distinction that Posterous has over other blogging websites like WordPress and Blogspot is that it is not just another blogging or micro-blogging service. Various media can be quickly posted via the use of Posterous. From pictures, PDF files, word file to PowerPoint presentations, Posterous caters to various types of media better than its counterparts.
2. Built in Editing: Posterous also edits your “blog” for you so that all you have to do is just type what you want to say and specify in what style you want Posterous to post it. Posterous will do the rest. All you need to do is to send an email to post@posterous.com. Posterous would then reply to give you the address of your blog site which usually follows the username of the email address you used (e.g. example@gmail.com will be http://example.posterous.com) This eliminates the hassle of signing up for your own account, providing details, confirming emails, etc. Posterous does everything for you.
3. Custom URL: You can also customize your blog address by simply going to the Posterous website and specifying the URL of your choice. Posting links from other websites like Youtube, Flickr, Facebook and others is also very easy because Posterous automatically embeds and posts whatever media it is that you want posted on your blog.
4. Multi-posting: Embed pictures to your Posterous, Facebook, and Twitter accounts all at the same time by emailing the files to flickr+facebook+posterous@posterous.com. You don’t have to open both accounts in order to upload the same files into them. One email to Posterous and everything will be taken care of. All the files you want to be posted will be taken care of and all you have to do is add some captions, tags or anything else that you want.

A one-stop, easy blogging service Posterous also works when you use a mobile phone, specifically an iPhone. It has its own app that users can use to upload pictures and videos directly from their devices. The Posterous app makes it very easy to blog on-the-go without the hassle of maintaining an entire website. Posterous is the no-hassle alternative for those people who want to share their thoughts and memories to the Web but do not have the time to maintain a formal blog. Posterous has so far managed to effectively make its service unique from all the blogging services currently found in the Internet. This is the main reason behind the early success it is enjoying today. Just send an email to Posterous and your blog will be ready to go.

Google, one of the world’s biggest and most recognizable companies and also one of search engine optimization’s biggest players, has recently launched its own brand of social networking that is sure to be a major player in the market in time. In February, Google launched Google Buzz; a social networking feature embedded within Google’s mailing service, the Gmail. Google Buzz combines the social networking functions found in popular sites such as Twitter and Facebook in addition to the mailing service that Gmail provides. Dubbed as the brand’s “Twitter killer”, Google Buzz needs no set-up and automatically adds Gmail contacts to its “Friends” page.

Key Features Google Buzz is pretty much the same format as other social networking web sites that have been around. But Google, looking to stay ahead of the social networking game have added features to their site that would differentiate it and give it advantage over its rival websites. These key features include:

1. Automated Friends List: While in Facebook or Twitter you would have to search for the names or emails of your friends before you can add them to your friends’ list, Google Buzz allows you to automatically add your emailing contacts into your friends’ list. Contacts can follow your page without them needing to search for you or your email address. Same goes to the friends you are following, Google will determine or single out those email addresses that you frequently communicate with and immediately update you the latest on your friends’ own Buzz pages.
2. Fast Sharing of Updates, Photos, Videos, etc. Google Buzz combines sources like Picassa and Twitter into a single RSS feed. This enables the user to get updated about their multiple accounts whenever they want without needing to open a new browser window or tab.
3. Public or Private sharing is made easier. People can swap files, images or even videos with relatives and contacts very easily through Google Buzz. With Gmail’s functionality embedded within Google Buzz, file sharing can be done within a single click without wasting so much time uploading or tagging the files.
4. Integration of Updates Instead of having to send you emails one by one with regards to the updates that you have on your account, Google Buzz enables your inbox to continuously post updates of a thread in one single email.
5. The Recommended Buzz This puts updates of people who are not in your friends list. The Recommended Buzz shows you the friends of your friends, people you may know or may not know but you may be interested in making an acquaintance. These recommendations take note of how you respond to the Recommendations thus constantly improving on the people that they recommend.

Advantages over Other Social Networking Sites Though it seems that Google Buzz is eerily similar to other more popular social networking sites in terms of the overall function and usage, there are slight advantages that Google has worked on to ensure that they have competitive edge over more popular sites such as Facebook and Twitter.

1. Longer Posts for Users First, Google Buzz, unlike Twitter, allows longer posts and messages. Twitter only has certain amount of characters that its users can dispose of in their tweets. In the Buzz, messages and posts are longer but not to the point that users can write entire paragraphs and still be able to post these on their pages.
2. Organized Updates While the layout of its comments and replying function is very much like that of Facebook, Google Buzz has an advantage on showing its users automatic updates or new replies even from older posts. Unlike Facebook, when some of your contacts in Google Buzz reply to an old post that you had on your page, that message automatically shows up on the top of your updates, making it easier for you to read new comments even from posts you did yesterday or a week ago.
3. Instant Set-up Also, there is no need to set up a separate account to participate in Google Buzz. Once you have your Gmail account and you click on the link that directs you to your Google Buzz page, everything is already set up there. All of your friends who have begun using Google Buzz will be there together with their updates and posts. Importing files from other social networking sites is also easier, making the Buzz a one-stop site for everything about your social networking accounts.
4. Recommends Interesting Posts Google Buzz also has this very handy function wherein it posts its recommended updates from your contacts and weeds out updates that you may not like or pay attention to. This enables users to easily skip posts that they wouldn’t be interested in.
5. Link Previews Another upgrade from the traditional social networking is the URL preview function that Google Buzz provides. When posting certain URLs of websites for example, followers are given a preview of what the website looks like because Google extracts images and other important stuff from that website and shows them in the user’s post. This makes it easier on the part of the follower whether to click and be directed to the posted page or not.
6. Email Functionality Google Buzz is basically email combined with social networking. The service provides a very handy way of social networking while still being able to function as an email account all at the same time. Users can directly use their Gmail and send email to whomever without leaving their Buzz pages. It needs no new tabs or windows because everything (email, posts, updates, etc) is conveniently rolled into one.
7. Upgraded Mobile Capability When users access their Google accounts on your mobile phones and update your status on Google Buzz, the service automatically sets their location and enables friends to know where exactly they are at the time of the posts. This function is called Foursquare and this has been one of the advantages that Google Buzz has over its direct competitors.

Developments and Updates with regards to Google Buzz When it was released a couple of months back, Google Buzz generated so much speculation and anticipation as it was thought to be the giant brand’s way of taking down Facebook, Twitter and other juggernauts in the social networking arena. With this kind of attention following its release, many people opined that Facebook and other sites’ days are numbered while other voice out the opposite. Many people have said that Google Buzz hit the mother lode when it integrated Gmail’s emailing functionality to social networking. They believed that this was the main advantage the Buzz has over its rival websites.

Others, though, have disagreed and said that Google is already too late in the social networking game. Others commented that the privacy matters that plagued Google Buzz in its early days will prove to be a serious impediment to the service’s popularity ratings. Early users of the service ran afoul of a privacy flaw: frequent email correspondents showed up on their friends list and could view updates. Buzz developers tackled this problem immediately by allowing users to include who they want to in their friends’ list and exclude those that are for emailing and contacting purposes only. Google has also considered the option of releasing Buzz as a separate application, allowing users to have different Buzz and Gmail accounts. The company, however, will have to think of a whole new strategy of introducing this separate Google Buzz in the social networking market.

Google Buzz Buzzing For now, it seems like majority of Google users are enjoying everything new that Google Buzz offers. With every function brought together in one place, it’s not that hard to see why many users have grown to like this new social networking media so much. Within three days, Google Buzz has already tallied more than 9 million posts with an average of 160,000 “buzzes” per hour. With this kind of showing, Google Buzz will soon be a major player and will be staying in for the long haul.

Social Media’s Influence Social Media has been one of the most important and influential Internet developments that have greatly advanced the playing field with regards to building link popularity today. What with the plethora of social networking sites in the Web, more and more people are logging into the Internet, using it as a tool to connect with friends and meet new people. Together with this, Internet marketing has boomed and the market continuously has continuously expanded at an exponential rate.

Facebook for Businesses Facebook is one of the more popular social networking sites in the web today. With millions of individuals already having their individual Facebook accounts, businesses have followed suit in order to promote their products and websites to millions of potential customers. A caveat though: picking out specific apps for a Facebook web page has become a very tricky process, what with the myriad applications available for businesses to use in their Facebook pages. Some apps can promote certain business types effectively while some serve only as distractions and might even drive customers away.

Apps best suited for any Business in Facebook For any business, choosing what is best among the many options out there is always paramount. Same is true even with just choosing the perfect app to place in a Facebook business page.

Here are some of the best Facebook applications for businesses classified by the function that they play:

• For Content and Blog Promotion

1. “Networked Blogs App” is an app that lists everything that the page owner reads and recommends to his customers. It shows up in the owner’s profile and displays the latest interesting blogs and articles that the owner has read. This particular application is a good avenue for promoting other blogs and websites to your customers.
2. “Notes” is a default app found in anyone’s Facebook profile page. It is basically an RSS feed that shows websites you have fed into it. It also shows your friend’s feeds. It automatically updates whenever the profile owner logs into his account.
3. “Social RSS” is the same as Notes in terms of function.
4. “Simplaris BlogCast” provides a very simple way to feed articles into any RSS. It displays the title of any posts made and a link directing readers to it in your RSS feeds.
5. “Blog RSS Feed Reader” integrates a blog into a Facebook page.

• Business Promotion

1. “My Business Blinkweb” makes use of your connections in spreading the word about your business. It turns your friends into advertising channels as it will show your business page in their profiles.
2. “Define Me” is something like a testimonial page for your business page. It displays words and statements from your customers with regards to how they view and how they are satisfied with how your business does its service.
3. “GLPrint Business Cards” is, like its name, a business card only for social networking sites. One can send this to his customers through their Facebook accounts or emails.
4. “IEndorse”, like Define Me, is an app that features the testimonials of customers with regards to the business. This app allows Facebook users to endorse your business themselves and recommend it to their friends.
5. “Professional Profile” App allows the business to create a tab within the profile for business and professional contacts. It also works like a virtual organizer as it combines all the activities and information and makes them easier for the owner’s to look up and identify.

• For Networking

1. The “Introductions” app is a good avenue for your business to meet new contacts and customers for start-up businesses or for any individual looking for self-promotion in the world of Facebook.
2. “My LinkedIn Profile” has been around even before Facebook. It can now be used by businesses in their Facebook accounts by linking their profiles to their LinkedIn accounts, making it easier for them to access it while using FB.
3. “SocialFly” organizes for you like no other app out their in Facebook. It gives comprehensive details of your connections — from their personal descriptions to the degree of your connection with them. It also details the people connected with your business and when to connect to them again. It keeps notes of your professional and business contacts and lets you know any business activities that you need to be attending to.

• For Other Purposes

1. “Memorable Web Addresses” enables web developers to create a customized URL. This will make their pages easier to remember for their customers and business contacts compared to the random URLs that Facebook automatically provides.
2. “Page Maps” is an app that enables Facebook pages to display various mini maps with links to a larger and more detailed map. This is pretty handy for businesses who want to inform their customers about their location and where they like to conduct business transactions in the area.

Making sure to pick the right apps for your business is crucial in reaching your target market and bringing your business out there especially in Facebook. Mixing and matching some of these apps and applying them in your webpage can be you fast track to achieving business success and fully utilizing popular social networking web sites like Facebook. With over 1.5 million active businesses in Facebook, it is very hard indeed for anyone to make his business flourish in the crowded Facebook landscape. But with the right use of the tools already available for the site’s users, it will be a much easier endeavor to accomplish.

Depending on what your site offers, your link building campaign could go viral with the use of social media tools.

What is more impressive about link building through social media is that links obtained are completely organic and highly valuable in the eyes of search engines. The catch: with much link popularity to be given from social media, much is also required. If you have less time on your hands, you can hire a social media link building service to handle your promotional campaign.

If you are a hands-on type, here are some tips on how you could generate user following and use social linking to its fullest:

1. Feature High Quality Content. Unlike other link popularity strategies, effective use of social linking requires that your site contain high quality or even linkbait content. Without it, you cannot expect to form relationships, which is the core function of social linking. The success of social media in building link popularity is a result of creating a site that is authoritative on a given topic. The use of interactive, compelling materials and relevant content is advantageous for social media.
2. Choose A Site That Works For You. The next step is to build relationships with online social networking communities. When you are merely after personal popularity, be free to select any site; but when you are after link popularity, it is important to choose the right ones. The biggest social sites like Digg, Technorati, or Reddit, may have a large community but their target audiences may not be suitable for you. For instance, you don’t want to make the mistake of promoting baby products in Digg, which is a haven for the young and tech savvy. There are other options like Facebook, which has a more mature following. The important thing is to research first and determine which social sites will yield more traffic for you. Popular alternatives to the larger social sites are Facebook and Twitter. Twitter has become a popular choice lately for many people, including celebrities. What you do is link your profile to Twitter and post a “Follow me” when you have an interesting article to share.
3. Update Your Properties. Social media sites allow you to feed directly from your blog. This is helpful when you maintain a regularly updated blog. With this feature, you ensure that your social media account is up-to-date and fresh. Some social sites have their built-in ranking application, e.g. Squidoo, which might get you promoted to the search engines.
4. Social Netiquette. Social sites are intolerant of bad netiquette. Spamming is shunned and users who promote their profiles excessively endanger themselves of getting reported or their accounts getting terminated. Recovering from a bad online reputation is hard since bad comments cannot be removed or edited. Bad reputation damages your link popularity, and in turn, can have severe consequences on your rankings.
5. Engage the Community. Linkbait content is hard to come by on a daily basis so when you are unable to produce viral content, you can be an active member in the community and build relationships. With Twitter, you can follow people or businesses that are of a similar interest to yours. Link out to blog owners that share your niche. Linking out for no reason at all will not yield any traffic for you. When you can, making attention-getting comments to blogs can get you noticed by the owner. Be sure to incorporate some related content into the comment to give other users a general idea of the content in your blog. As you want to keep track of the people you follow, you should do the same with the people following you. Do some research in order to avoid spam followers. Having spam followers may not be bad, but it could affect your credibility.
6. Share. Social linking is mutually beneficial if you retweet someone else’s posts. In this way, you get the chance of being followed by people as well. Be an active member of the community. If you use Twitter, retweet posts. If you use StumbleUpon, stumble sites. If you use Digg, dig some sites. This will earn you goodwill and make it easy for you to build relationships with other users. This is after all, the key to link building success in the social media environment.

In order to effectively use social media as a means of obtaining link popularity, your web site, social networking site, or blog must be able to attract attention and build relationships out of online users. This is a tedious task that requires time and serious effort, but the benefits are exponential and worth it.

SMO has another primary agenda; As the person who coined the term, Rohit Bhargava, explains, is to make the target article/website/blog “…easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.” It is, simply put, to make your material the talk of the town by enabling people to share it conveniently according to their preferences. Indeed, as a recent survey conducted, participants from 50 countries—a conclusive 90%—say that online endorsements of their friends/colleagues are something they consult with/trust (Nielsen Global Online Consumer). That figure singlehandedly points out the already obvious advantages of making linkability a marketing priority. Here are a few pointers to note:

1. Add clearly visible buttons; The easiest step would be to add clearly visible buttons to make sharing any material almost reflexive, whether on Twitter, Facebook, Digg, StumbleUpon or any industry-specific site (i.e. Technorati). Enabling tagging and comments also make for a productive interaction with netizens.
2. Creating quality content; For those who are already applying optimal SEO practices to their own online presence, chances are they already understand the value of creating content that is not only a shout-out to search engines but is also compelling. In other words, content that is easy to read, relevant, accurately verifiable, and interesting. That makes for material people will actually want to share.
3. Community; The importance of grasping “community” can never be understated. This translates to being actively involved not just on a blatantly commercial, “I’m here to sell” approach. Participating means providing positive contributions to the group — case studies, constructive comments, guides to help make certain informed decisions, updates on matters that the community is passionate about (hobby, campaign, and if all goes well, your BRAND). Keep this in mind as community members protect their own; any spamming or obvious exploitation of their networks can lead to considerably backlash.

The success of an SMO strategy is very much like its nature — both quantitative and qualitative. Setting defined indicators of success, an individual/organization will find not only increased traffic or comments or links to their site. More importantly for some, it enables them to keep an ear quite close to the ground. A product/service’s pre-, current, and post-development can constantly be given another direct source of insight — the consumers themselves. This is but the start of something that will doubtless be a force to reckon with, no matter the industry.

What it basically does is bring the spotlight on quality websites based on the formation of a collaborative opinion with the help of its users. Its more than 8 million users can add sites they just happen to find and recommend it under one of the around 500 topics used by StumbleUpon. Also, items with the lowest/oldest ratings are regularly removed to maintain its image as the go-to place for the moment’s best of the web.

From the online marketer’s point of view, it is indeed a social discovery site. What a lot people don’t know though, is that it can reserve a certain number of daily page views for the right price. Web publishers participate in this cleverly designed ad network for a minimum $0.05/StumbleUpon user who visits.

It may be best employed for brand or campaign awareness rather than that of a sales tool. So, does being a high-traffic site translate to being an effective source of new visitors for the bookmarked sites? Well, according to several experimental studies such as the one by www.social-media-optimization.com it does, especially in comparison with the other social media sites. What is even more convincing is the observation that SU users being in “discovery mode” tend to explore the destination website rather than other sites where they leave after the landing page. This behavior leads to its potential for improvement as a direct e-commerce driver.